Nonprofits take on capacity challenges

By Todd Cohen

[Note: I am working with Triangle Community Foundation as senior communications adviser.]

Housing for New Hope in Durham and Communities in Schools of Wake County both found a better way to collect data to help show funders their impact.

Camp High Hopes at YMCA of the Triangle found a more personal way to tell the story of its impact on kids.

And Durham Interfaith Hospitality Network found untapped support among its supporters to contribute some of the funds it needed.

Those lessons were among many that the four groups and other nonprofits learned through a program Triangle Community Foundation launched this year to help strengthen nonprofits that focus on youth literacy and community development.

The Foundation selected 22 organizations to participate in the first phase of the effort, awarding 20 of them about $2,500 each to conduct an assessment of their organizational capacity and inviting two representatives of each organization to participate in a “learning cohort.”

Of the two representatives from each nonprofit, one played a leadership role at the organization, and the other was involved either in youth literacy or community development.

“Funding and resources for capacity building are always the top struggle we hear about from nonprofits in our community,” says Lori O’Keefe, president of Triangle Community Foundation.

“We are attempting to fill this gap that many of these organizations see in their ability to build their capacity and strengthen their mission,” she says. “Having stronger nonprofits means they will be able to have a larger, collective impact on the issues they are working on in these areas.”

Capacity workshops

Participants in the learning cohort attended three workshops on topics that included how to work with consultants; data collection, evaluation and “logic modeling;” and how to tell a nonprofit’s story.

Nonprofits face a broad range of needs involving their organizational “capacity,” and they have a broad range of awareness about those needs, says Micah Gilmer, senior partner at Frontline Solutions, a consulting firm that designed and facilitated the workshops for Triangle Community Foundation.

Participants also shared with one another how they identify their organizational needs, and attended Triangle Community Foundation’s “What Matters” community luncheon in Raleigh on April 2, as well as a special session just for them with Leslie Crutchfield, the keynote speaker at the conference, who talked about the role of innovation and “collective impact” in making a difference on pressing community issues.

Story-telling

Communicating more effectively is a key need among all nonprofits, Gilmer says.

“One thing all of us can do better is being able to tell our story, and being able to talk in real terms about the people we’re touching, the lives we’re changing, and the way our work is connected to the broader challenges our state and our region face,” he says.

A big part of telling that story, he says, is to use data in a way to shows “you understand what the challenges are but also have real innovative solutions that can turn things around.”

Participants in the workshops agreed.

Karen Barlow, development specialist at YMCA of the Triangle, says that in preparing grant applications to support Camp High Hopes, a summer program for at-risk kids, she had used data to show the number of children who can or cannot read at grade level.

What she learned at the workshop on storytelling, she says, was that “you need to tell the story of the kid as much as you can because people are going to identify with him or her.”

At the workshop, led by writer Scott Huler, she says, she also learned that a good story also needs “a main character, a conflict, a climax and a resolution.”

So, instead of simply citing the percentage of elementary school students who are reading below grade level, for example,  her funding requests now might begin by saying that “Louis can barely read,” and then explain how Camp High Hopes addresses that need, and the difference it makes for Louis, she says.

What she learned, she says, was “how to bring your story to life as much as you can,” and how to “write a stronger narrative, or an application with a story,” and “illustrate your program better with a person rather than facts and figures.”

Data collection

Melissa Hartzell, development director at Housing for New Hope, a Durham nonprofit that provides access to integrated services, health care and housing for people who are homeless, was looking for a way to better collect data on its impact so it could give funders a better picture of the difference it was making.

During a conversation at one of the workshops, she says, she mentioned that her agency lacked that data to show the improvement in school among homeless children with access to stable housing.

Based on a suggestion from another workshop participant, Housing for New Hope now is working with the families it serves and the schools their children attend to obtain their test scores.

It will use that information to better tell its story to donors, Hartzell says.

Roberta Hadley, director of strategic initiatives at Communities in Schools of Wake County, says the agency also has been looking for a better way to collect data that show its impact on students it serves.

One of its community learning centers, for example, serves 60 to 65 students after school. While the students all live in the same community, they attend up to 25 different schools, making it a challenge to track data on their performance in school.

Partly as a result of the workshop session on data, Communities in Schools has centralized its data collection and now is working with staff at the central office for the Wake County Public School System to collect data, rather than having staff members at individual learning centers try to gather that data from multiple schools.

Data evaluation

Catherine Pleil, executive director of the Durham Interfaith Hospitality Network, or DIHN, says her agency is moving to a new model for delivering its services, and needed to make better sense of its data on donors and potential donors.

The agency, which has provided emergency shelter for homeless families by rotating where they stay among over 30 congregations, now aims to provide families with stationary housing.

To raise the money to do that, DIHN used its capacity-assessment grant from Triangle Community Foundation to hire consultants Moss+Ross to analyze its database of supporters.

The analysis found that, while the agency has a large database of supporters, many of them may not be contributing as much financial support as they can, reflecting untapped capacity for DIHN to raise the funds it needs to support its new strategy.

Capacity challenges

Gilmer says cuts in government funding for social services has created new capacity issues for nonprofits already facing big capacity challenges.

Not only do nonprofits face often complicated reporting requirements tied to the government funds they continue to receive, he says, but they also need to find ways to diversify their funding base as government support shrinks.

The key is to “communicate why and how they’re doing what they’re doing,” he says. “As folks encounter bureaucracy, don’t lose sight of the human element of what they’re doing. Tapping into new funding sources means in many cases learning a new language to talk about your work that conveys the value for the funders.”

In the face of government funding cuts, he says, it is important “to have a funding community that’s really well informed about the challenges that nonprofits face, and that is responsive to their needs.”

What’s next

Now that the cohort has wrapped up, many of the organizations have applied for phase two funding from the Foundation. That funding will focus on helping to put into effect strategies to improve organizational effectiveness that were identified during the assessment phase. Grantees for phase two will be announced in late summer.

“We are really excited to be working intentionally and strategically in this space, to bring together effective organizations to learn from each other, and to build their capacity as well as their drive to collaborate,” says Libby Richards, senior community programs officer for the Foundation.

“We will use the feedback garnered from this first learning cohort,” she says, “to shape the coming year’s program and look forward to seeing the impact that this investment will have on the nonprofit participants and the community.”

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Cooperation key in fighting homelessness

By Todd Cohen

[Note: This was written for Triangle Community Foundation. I am working with the Foundation as senior communications adviser.]

DURHAM, N.C. — Collaboration as a preferred strategy for making an impact on community problems is the focus of growing conversation in the charitable world, although turning that aspiration to cooperate into a working reality can be daunting.

To see a model for how to build a community-wide partnership that is supported by public and private investors and addresses an urgent local need, consider the effort to fight homelessness in Durham.

Housing for New Hope, the lead partner in that effort, was founded in 1992 to prevent and end homelessness in the community.

Public-private partnerships

Starting in 1992, when it received its first federal grant, a core strategy at Housing for New Hope has been to team with public and private partners and funders.

Reinforcing that strategy was $1 million in federal stimulus funding in 2010 that helped inspire the agency to form a partnership with Urban Ministries of Durham, Genesis Home, and the Durham Interfaith Hospitality Network.

That partnership reflected a policy at the U.S. Department of Housing and Urban Development that has encouraged community cooperation to address homelessness.

With that funding, the partnership has served 173 households through its collaborative “rapid rehousing” program that aims to help households free themselves from poverty.

The program provides or connects homeless people to permanent housing, and to support services they can use to find the stability they need to keep that housing.

Local funding

Those federal dollars now are gone, however. So, to generate support to continue and improve the program, the four agencies together approached local foundations and government.

That collective fundraising effort yielded a total of $450,000 in investment from the A.J. Fletcher Foundation and Stewards Fund, both in Raleigh, and from the City of Durham.

With those funds, the collaboration plans to serve at least 80 households over the next year.

Terry Allebaugh, who has served as executive director of Housing for New Hope since it was founded and has spearheaded the collaborative effort to fight homelessness, says private-public investment opens the door to greater flexibility than federal funding allows.

Innovative strategies

The Durham collaboration has sprouted a range of innovative strategies to help homeless people find their way to financial stability.

Each of the 80 households, for example, will get 50 pounds of food to get started, courtesy of the Food Bank of Eastern and Central North Carolina and the InterFaith Food Shuttle, both based in Raleigh.

Each household will receive a houseful of furnishings for only $288, thanks to The Green Chair Project in Raleigh, as well as a housewarming basket stocked with cleaning supplies and other household items by a group of Durham congregations and civic groups.

The households also will receive training and services to prepare them for the world of work and help place them in jobs through Durham Technical Community College and the Office of Economic and Workforce Development for the City of Durham.

That work-readiness and training program will include classes hosted at Urban Ministries for its clients and those of Genesis Home and Durham Interfaith Hospitality Network.

Some families in the rapid rehousing program will be connected for a year to “Circle of Support” teams of five to seven volunteers recruited by Genesis Home who will provide a range of services, from tutoring and mentoring children and connecting families to employment opportunities and recreational activities to simply listening to family members.

And volunteers from congregations and businesses will be working to help move families into their new homes. Those volunteers, in turn, may want to suggest that their own congregations and businesses provide additional teams on an ongoing basis, widening the concentric circles of neighbors helping neighbors.

Local engagement

A big lesson from the Durham strategy to fight homelessness is that solving complex community problems is a job that increasingly will require creative solutions that engage public and private players, including services providers and investors.

With the serious problems our region faces, all of us should in the Triangle should be talking to one another and looking for ways to build those kinds of cooperative strategies, and to make them work.

Community solutions to homelessness urged

By Todd Cohen

[Note: I am working with Triangle Community Foundation as senior communications adviser.]

MORRISVILLE, N.C. — While homelessness can seem beyond any solution, efforts to reduce it are working.

Actually ending homelessness, however, will take truly collaborative community efforts that require patience and hard work, and are well designed, driven by incentives and shared goals, and tracked with useful metrics that show the impact of those efforts.

That was the message of four experts who work on homelessness issues and served on a panel at the April meeting of the Triangle Donors Forum.

Hosted by Triangle Community Foundation and United Way of the Greater Triangle at United Way’s offices in Morrisville, the Forum offered a window into local efforts to fight homelessness by adapting to changes in the funding environment and in perspectives about the causes of the problem and effective strategies to address it.

Roots of homelessness

Characterizing homelessness as “one of the most complex societal problems,” Denise Neunaber, executive director of the North Carolina Coalition to End Homelessness, told the Donors Forum the keys to ending the problem all are rooted in access — to affordable housing, to services and to income.

In the early 1980s, she said, homelessness was treated as an “emergency situation”  and a problem that eventually would “go away.”

Declines in the development of affordable housing and in wages, however, along with changes in the mental health system and other social forces, have resulted in the spread of homelessness, she said.

Yet the system created to fight homelessness, rooted in the belief it was a temporary crisis, has “taken on a life of its own,” she said.

Shifting strategies

The system that emerged to serve homeless people operated below the “safety net” to “catch people when the safety net doesn’t work,” Neunaber said.

But that system became a kind of “sticky net.”

“We created a system where you need to get services while you’re there,” she said, creating few exits for people in temporary housing who needed ongoing assistance.

But that system should be a “trampoline,” she said, to stabilize their housing while they get other support, including assistance with rent and in securing jobs or disability benefits, or services such as mental health programs or case management.

“People fall out of housing into our system and we try to bounce them back into housing and services,” she said.

Ultimately, she said, getting people out of homelessness requires permanent housing.

“Instead of investing just in services and a temporary place for individuals and families to stay,” she said, “we’re taking it to the next level, investing in housing, in rental assistance and security deposits, to see how quickly we can get people out of the system.”

Homelessness and poverty

Perceptions about what it means to be homeless also have changed, Neunaber said.

For many years, advocates equated fighting homelessness with fighting poverty, believing they had to address the poverty of homeless individuals and families by helping them “get better jobs and make better decisions, ” she said, “and make them better people.”

But over the years, advocates have recognized that “maybe ending homelessness is not the same as ending poverty,” she said. “Maybe ending homelessness is a piece of getting to the next step of ending poverty. We may not be able to end poverty for these individuals and families, but I know we can end  homelessness.”

Neunaber said local partnerships to end homelessness had helped reduce the number of chronically homeless individuals and families in communities across North Carolina, including a declines of 35 percent in Durham, 58 percent in Winston-Salem and and 82 percent in Buncombe County.

‘Rapid Rehousing’

Strategies for serving the homeless more recently have evolved to a “Housing First” model that includes a “Rapid Rehousing” approach focusing on first getting homeless people housed and then providing the services they need to get back on their feet and build stable lives.

“It shortens the time they’re homeless,” Terry Allebaugh, executive director of Housing for New Hope in Durham, told the Donors Forum.

Beth Bordeaux, executive director of PLM Families Together in Raleigh, told the Donors Forum that the Rapid Rehousing strategy also provides an incentive for families not to prolong their stays in emergency housing but rather to begin to prepare themselves to move into longer-term housing.

“First we get them stable,” she said. “If your life is in chaos, the first thing you want is to reduce your stress.”

Allebaugh and Bordeaux both said Rapid Rehousing has helped their agencies house more people for less money.

Last year, for example, PLM Families Together moved 57 families into permanent housing, and this year expects to move 70 families into permanent housing.

And in partnership with three core agencies that provide support services and temporary housing , Housing for New Hope housed 173 households in permanent housing over the two-and-a-half-year period ended August 2012, with 89 percent of those households remaining housed.

Community solutions

Advocates at the Donors Forum said the most effective approaches to fighting homelessness involve community-based partnerships that address the problem from the perspective of the systems that serve homeless people.

Those systems range from job-training and financial-literacy services to those serving people with mental illness or substance abuse problems, or both, and people after they are discharged from military service or prison.

“You can’t end homelessness in a silo,” Bordeaux said.

Bernadette Pelissier, a member of the Orange County Board of Commissioners and of the Orange County Partnership to End Homelessness, told the Donors Forum that homelessness is a byproduct of national policies on a range of issues such as poverty and mental health, and that efforts to address homelessness are supported by multiple funding streams.

So partnerships to fight homelessness should approach the problem from a “systems” perspective.

In Orange County, she said, that approach has produced promising partnerships.

The local Partnership to End Homelessness, for example, has enlisted partners such as an assistant district attorney whose efforts helped establish a local “outreach court.”

That court, which has engaged students at the School of Law at the University of North Carolina at Chapel Hill, along with other partners, encouraged homeless people who have been arrested for misdemeanors to take advantage of local services, particularly mental health services.

And a local jobs program works to encourage local businesses to hire people released from prison who may be at risk of homelessness. That effort represents a collaboration between local partners such as the Chapel Hill Downtown Partnership and Chamber of Commerce, and is administered by a new nonprofit led by students at UNC-Chapel Hill.

“We’re engaging the community,” Pelissier said, “not just providers” of services.

Critical to local collaborative programs, she said, is the ability to track and measure their impact.

Focus on collaboration

The session underscored the growing focus of Triangle Community Foundation and United Way to work more collaboratively to address urgent needs in the region.

“We have to do it together, think collaboratively,” Lori O’Keefe, president of Triangle Community Foundation, told the Donors Forum. “We don’t have to be the experts. We look for resources and partners.”

Mack Koonce, president and CEO of United Way, told the Donors Forum that collaborative thinking “is important to all our social issues.”

United Way, he said, is “going to work closely with other foundations and individuals to work collaboratively on the donor side and on the service delivery side.”

He said United Way plans to raise “designated dollars to do the next systemic change” in the area of financial stability for families, an effort he said would “keep this going” through “collaboration, the use of data, and scaling what works.”