Millennials value employers that give back

Millennials, or people born after 1979, believe a company’s involvement with a cause is one of the most important factors in deciding whether to apply for a job, a new report says.

Forty-seven percent of more than 1,500 Millennials who were employees at over 300 U.S. companies and participated in a survey by Achieve and the Case Foundation had volunteered for a cause or nonprofit through their workplace in the past month.

Eighty-seven percent of Millennial employees feel encouraged to participate in their company’s cause work, an equal share donated to a nonprofit in 2013, and 92 percent believed they were actively contributing to their company having a positive effect on the world, the Millennial Impact Report says.

“With approximately 80 million Millennials in the world who will soon make up 50 percent of the workforce, thus¬† generating is already redefining our culture and the workplace,” Derrick Feldmann, CEO at Achieve, says in a statement.

The survey results challenge the “stereotype of this generation as self-centered,” he says.

While what a company makes and sells is the top motivation for Millennials when applying for a job, 53 percent of survey respondents said that, beyond compensation and benefits, having their passions and talents used and fulfilled was the top reason for staying with a company.

Another 20 percent stayed because of a belief in their company’s mission and purpose, and 20 percent stayed because of bonds with co-workers.

Todd Cohen

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