The best way to show the difference your nonprofit makes is to show the human face of your work.
So create stories about the people you serve and work with, including your clients, donors, volunteers and other partners.
Who are your clients? What challenges do they face in life? What are the underlying causes of those problems? How do your programs make their lives better?
Who are you donors? What causes do they care about? Why do they support your organization? What difference does their support make, both to the people you serve and in their own lives?
Who are your volunteers and other partners? Why did they get involved with your nonprofit? What role do they play in your work? What effect does their involvement with you have on their own work?
Stories about the people you serve and work with are a great way of showing other people why your nonprofit matters, why they should get involved, and what difference their support will make in addressing human needs in your community and advancing their own values and causes.
Want professional help?
Philanthropy North Carolina is a consulting practice that provides writing and strategic communications support for nonprofits, foundations, colleges and universities, and others working for social good.
To find out more about hiring Philanthropy North Carolina to work with your organization to improve your communications, contact Todd Cohen at 919.272.2051 or firstname.lastname@example.org.