Tie the news to your cause

Pay attention to the news and you will find lots of opportunities to raise awareness about the community need your nonprofit addresses.

If you work to end homelessness, for example, and your local newspaper reports on state funding for services for people with mental illness, link to that story on your website and through social media, and add a comment about the fact that many people who are homeless live with mental illness.

If you serve victims of domestic violence, and a national business story reports on corporate productivity, link to that story, and cite research that shows domestic violence hurts workplace productivity.

Or if your cause is conserving natural spaces and water, link to a story on local population growth or a new company moving to the region, and explain that smart planning protects water supplies that new residents and businesses depend on.

Use the news to help people understand your cause. The more they know, the more likely they are to get involved and support your work.

Want professional help?

Philanthropy North Carolina is a consulting practice that provides writing and strategic communications support for nonprofits, foundations, colleges and universities, and others working for social good.

To find out more about hiring Philanthropy North Carolina to work with your organization to improve your communications, contact Todd Cohen at 919.272.2051 or toddcohen49@gmail.com.

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