Make the most of your nonprofit’s stories

The stories your charity tells can be a powerful way to raise awareness about community needs and to enlist the supporters and other partners you need to address those needs.

So make the most of your stories.

If you write a basic narrative about your charity — who you are, the need you address, the people you serve, what you do, the difference you make — you can use it in many ways.

Post it on your website on your main page and in your “About us” section. Include it or a shorter version of it in your newsletter, annual report, marketing materials and case for support. Use it to develop talking points your staff and board can use in speaking to donors. Boil it down to a short paragraph you can use to describe your nonprofit at the end of your news releases.

Take the same approach when you write stories about gifts, grants, new programs, new partnerships, new staff and board members, awards you receive, and other news.

Post those items on your website and distribute them through your social media channels, and then publish or summarize them in your newsletter and possibly in your annual report.

Your stories are your lifeline to your donors, constituents and other partners. So use all your media channels to distribute your stories and keep your supporters and constituents informed about your work and your impact.

Want professional help?

Philanthropy North Carolina is a consulting practice that provides writing and strategic communications support for nonprofits, foundations, colleges and universities, and others working for social good.

To find out more about hiring Philanthropy North Carolina to work with your organization to improve your communications, contact Todd Cohen at 919.272.2051 or

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