Gear your story to change

The charitable marketplace is undergoing sweeping, unprecedented and rapid change, and the way your nonprofit tells its story needs to adapt to that change.

Who gives, why we give, what we give to, and how we give all are in flux.

Nonprofits need a range of options for communicating with different groups of donors, based on their age and interests. Those include older donors, Boomers, younger donors, entrepreneurs, traditional foundations and corporate donors, and hybrid social enterprises that focus both on making a profit and making a social and environmental impact.

Digital technology has exploded the range of options for reaching and engaging donors, volunteers and other partners.

The fiercely competitive global economy has unleashed new opportunities for making a difference and giving, while fueling rising demand from donors that nonprofits show their impact through clear metrics.

What has not changed is the need for nonprofits to tell their story in a way that is clear, concise and compelling.

The challenge is to be able to adapt that story to address the varying needs, values, interests and perspectives of the audiences you need to reach to advance your mission.

Want help?

Philanthropy North Carolina is a consulting practice that provides writing and strategic communications support for nonprofits, foundations, colleges and universities, and others working for social good.

To find out more about hiring Philanthropy North Carolina to work with your organization to improve your communications, contact Todd Cohen at 919.272.2051 or

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