Tell your nonprofit’s story with facts, and passion

Every time you get to tell your nonprofit’s story is an opportunity to raise awareness about your cause and inspire people to get involved in it.

So make the best of those opportunities by giving people the facts about the need you address and the impact you make, and showing them the passion that fuels your mission.

The facts will speak for themselves: Explain, simply and clearly, the challenges facing the people you serve. Talk about the causes of those challenges in language that is easy to grasp. And explain what your organization does to fix what is wrong, and the difference you make in the lives of the people you serve.

You do not need to overstate either the problems you address or the results you produce. The facts, if you are clear and logical in explaining them, will do that.

What you can do is breathe life into those facts by helping people understand the urgency of your cause.

Do that not by exaggerating the problem you address or your impact but by being authentic about the needs in your community and your role in making it a better place to live and work.

Facts, expressed with conviction, can be eloquent and powerful.

Want help?

Philanthropy North Carolina is a consulting practice that provides writing and strategic communications support for nonprofits, foundations, colleges and universities, and others working for social good.

To find out more about hiring Philanthropy North Carolina to work with your organization to improve your communications, contact Todd Cohen at 919.272.2051 or

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