An effective way to build the capacity of nonprofits is through workshops that focus on their communications.
Funders can offer communications workshops to nonprofits they support, while groups of nonprofits can pool their resources to create communications workshops that add value to the operations of all of them.
Nonprofits also can look for donors or funders that want add value to the causes they care about.
The goal of a communications workshop is to help a nonprofit’s staff and board better understand the indispensable role that communications play, and to better handle the way they communicate.
Communication is fundamental to everything a nonprofit does, both externally and internally. That includes delivering programs; running the organization; securing resources; developing partnerships; hiring, managing and retaining staff; recruiting and engaged board members and volunteers; advocating; and working with public officials and the media.
Topics at the workshop could include, for example, how to develop a communications strategy; how to create a short narrative, talking points and “elevator” speech about your organization; how to write web content, news releases, newsletters, an annual report and case studies; how to frame marketing and fundraising materials; how to train your board and staff to communicate more effectively; how to build relationships with the news media; and how to handle big announcements and crises.
Communications is the heart of nonprofit work. Offering workshops to help nonprofits communicate more effectively is an investment that will pay invaluable dividends for the causes you care about.
Philanthropy North Carolina is a consulting practice that provides writing and strategic communications support for nonprofits, foundations, colleges and universities, and others working for social good.
To find out more about hiring Philanthropy North Carolina to work with your organization to improve your communications, contact Todd Cohen at 919.272.2051 or firstname.lastname@example.org.