Invite your supporters to share stories, ideas

Your donors, volunteers, clients and other supporters work with you because your cause is important to them.

They can be even stronger supporters if you take the time to get to know them and engage them more deeply in your work.

So find out what they think. Invite them to share their stories and ideas about the community needs you address, how the problem affects them, their ideas for fixing it, and the role they play in trying to make a difference.

Then find a way to share their stories with your constituents.

You might run excerpts on your website, newsletter or annual report. Or you might follow up with some of them, ask questions, and then run a longer profile or story.

Your supporters can be great resources and the source of more than just money. By inviting them to tell their stories, you can better engage them and get good ideas and feedback about your cause.

And by sharing their stories with your broader audience, you can help raise awareness about the community needs you address, and expand your circle of support.

Want help?

Philanthropy North Carolina is a consulting practice that provides writing and strategic communications support for nonprofits, foundations, colleges and universities, and others working for social good.

To find out more about hiring Philanthropy North Carolina to work with your organization to improve your communications, contact Todd Cohen at 919.272.2051 or toddcohen49@gmail.com.

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