The best way to find out what kind of information your audiences want from your nonprofit or foundation is to ask them.
So create an online survey about your communications, and invite visitors to your website to take it, as well as donors or grantees, clients and other partners you can reach by email.
Find out what they think of the information you are providing — on your website, and in your newsletter, annual report and email communications.
And find out what kind of information they would like to have.
Do they want to know more about your organization, the community needs you address, the underlying causes of the problem, and strategies that have shown success in addressing those problems?
Do they want to see profiles of clients you serve, donors who support your organization, or charities that are your grantees or partners?
Do they want news about the issues you address?
Do they want to the hear the voices and opinions of your staff, board, donors, grantees, clients and other partners?
Do they want information about your organization’s history, programs and finances, as well as biographies and detailed contact information for your staff and board?
Do they want know how to get involved by making a gift or volunteering?
How do they prefer to get their information, including your website, a print or electronic newsletter, or a mobile app?
How your nonprofit or foundation tells its story is fundamental to your ability to deliver programs, operate your organization, raise money, and engage and cultivate relationships with donors, grantees, volunteers and other partners.
So make sure you know what those people think of the way you are communicating, what kind of information they want, and how they prefer to get it.
If you don’t ask, you only will be guessing.
If you ask, you will be engaging.
Philanthropy North Carolina is a consulting practice that provides writing and strategic communications support for nonprofits, foundations, colleges and universities, and others working for social good.
To find out more about hiring Philanthropy North Carolina to work with your organization to improve your communications, contact Todd Cohen at 919.272.2051 or firstname.lastname@example.org.