Engage a donor to help boost your communication

If your nonprofit wants to do a better job telling your story, ask a foundation, company or individual donor to invest in building your communications capacity.

Communicating effectively and strategically is essential for your nonprofit to succeed in delivering services, serving clients, raising money, operating your organization, engaging and inspiring your board and staff, developing strategic partnerships, and advocating for your cause.

Like any other aspect of your business, communications requires investment to develop the resources and support the strategies you need.

So find a donor or funder who cares about your cause and recognizes the value of strong communications.

Engage prospective investors in a conversation about their interest in your issue. Explain the role you play in addressing community needs. And make it clear that communications is central to every aspect of your work.

Then work with the donor or funder to develop a plan for improving the way you tell your story.

Will you need to hire a staff person to handle communications and marketing? Can you outsource that work? Do you need a new brand and organizational narrative? Will your board and staff need communications training and talking points? What communications materials and content will you need to tell your story to the audiences you need to reach to meet your goals?

By engaging donors and funders in helping you think through your communications needs, and in creating a plan to tell your story more effectively, you then may be able to secure their investment in translating those plans into a stronger communications strategy and program.

Want help?

Philanthropy North Carolina is a consulting practice that provides writing and strategic communications support for nonprofits, foundations, colleges and universities, and others working for social good.

To find out more about hiring Philanthropy North Carolina to work with your organization to improve your communications, contact Todd Cohen at 919.272.2051 or toddcohen49@gmail.com.

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