Recognize the news value of your work

While news media typically pay little or no attention to nonprofits, much of what they do may be newsworthy.

Yet nonprofits can be so consumed with serving clients and running their business that they fail to even think about the fact that their work might be of interest to a broad audience.

That’s a lost opportunity to raise awareness about your cause and the role your nonprofit plays in improving lives.

So take a few minutes at your nonprofit’s weekly staff meetings to talk about recent developments or plans involving your programs, clients, fundraising, donors, volunteers, board, staff, events and new initiatives.

That brief sharing of information should generate at least a handful of specific ideas that can be developed into news releases or articles for your website or newsletter.

Did a donor make a gift? Did you create a new program or partnership? Did your board add a new member? Did you hire a new employee? Are you planning a fundraising event? Have you evaluated or tracked the impact of a program?

News releases and articles can be short, yet still help get the word out about your work.

By making it part of your weekly routine to think about how to publicize the work you do every day, you can help people better understand the community need you address and inspire them to support your work.

Want help?

Philanthropy North Carolina is a consulting practice that provides writing and strategic communications support for nonprofits, foundations, colleges and universities, and others working for social good.

To find out more about hiring Philanthropy North Carolina to work with your organization to improve your communications, contact Todd Cohen at 919.272.2051 or

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