Contrary to reports that may be overblown, newspapers are not dead yet, and their print and online versions continue to offer a great vehicle for raising awareness in your community about the issues your nonprofit cares about.
So write a guest opinion column for the newspaper’s op-ed page — the page “opposite” the editorial page.
Focus on an issue in the news, not on your organization. The editor who decides which columns to run will be more likely to choose one that is pegged to a timely issue, rather than one that is little more than an advertisement for your nonprofit..
Focus on a need in the community, its causes and how it how it affects people. Explain strategies and groups that are working to address the need. And tell readers how fixing the problem will improve the lives of the people it affects and make the community a better place to live and work.
Give your CEO or board chair, or both, the byline, and in a line of italics at the end of the column, give the author’s title and the name of your nonprofit.
By writing a guest opinion column that focuses on your cause, you will help raise awareness about it, and help readers see that your organization is an important community resource.
Philanthropy North Carolina is a consulting practice that provides writing and strategic communications support for nonprofits, foundations, colleges and universities, and others working for social good.
To find out more about hiring Philanthropy North Carolina to work with your organization to improve your communications, contact Todd Cohen at 919.272.2051 or firstname.lastname@example.org.