With local newspapers and broadcasters paying less attention than ever to news about the charitable world, nonprofits and foundations have a great opportunity to become the main source of news about the causes that are the focus of their work.
So make your website a source of news for anyone who wants to understand the issues you care about.
Explain the problem and causes. Profile people who are affected. Spotlight strategies and partnerships that do a good job addressing the problem. Report on government actions and other developments that affect the issue. Include links to help people learn more, and invite them to get involved.
The charitable world traditionally has been below the radar of the news media, and that lack of coverage has grown even greater as news organizations in an increasingly cluttered marketplace for news and information struggle to figure out what they think readers, viewers and listeners want.
So fill the charity-news void by providing your own news coverage of the issues that are at the heart of your mission.
And if you lack the expertise to provide that coverage, find freelance writers who can help.
Serving as the source of news and information about your cause will underscore your value to your community, to your clients, and to your donors and other partners.
Philanthropy North Carolina is a consulting practice that provides writing and strategic communications support for nonprofits, foundations, colleges and universities, and others working for social good.
To find out more about hiring Philanthropy North Carolina to work with your organization to improve your communications, contact Todd Cohen at 919.272.2051 or firstname.lastname@example.org.