To help raise awareness about the need your nonprofit addresses, develop a speech that your CEO and board chair can deliver at civic events in your community.
Rather than touting your own nonprofit’s work and the difference you make, focus on a community problem, its causes and symptoms, and strategies and partnerships that are showing success in improving the lives of people affected by it.
Pressing community problems can be complex, often with deep roots and intertwined causes, and can be tough for people to understand.
So be clear about the genesis of the problem, its direct effect on people, and its indirect effect and implications for the community overall.
Help your audience understand the human cost of the problem. Give specific examples. Details matter.
Then book your CEO and board chair to speak at community events.
By speaking publicly about your cause, you will help raise awareness about an important community issue, become part of the community conversation, and help win supporters and partners for your organization.
Philanthropy North Carolina is a consulting practice that provides writing and strategic communications support for nonprofits, foundations, colleges and universities, and others working for social good.
To find out more about hiring Philanthropy North Carolina to work with your organization to improve your communications, contact Todd Cohen at 919.272.2051 or firstname.lastname@example.org.