Keep in touch with donors

The best donor prospects can be donors who already have given to your nonprofit. So stay connected with donors on a regular basis through communications that are meaningful and engaging.

You do not need to blanket donors with lots of information all the time.

Be selective, and make your communications count.

When you first receive a gift, however large or small, make sure to thank the donor quickly and personally, confirming that you received the gift, and explaining what it will be used for and the impact it will have.

And treat that thank-you note as the first step in cultivating the next gift and building a lifelong relationship with the donor.

Then get to know the donor. Send a short survey to find out more about the donor’s interests and needs. Ask for permission to send additional information, such as your regular newsletter, annual report and email alerts on issues the donor cares about.

And ask to visit the donor. When you do visit, ask questions that help you better understand the donor. And bring materials about your nonprofit to leave behind.

By communicating with donors often and in a meaningful way, you can build relationships that will help donors see the value and impact of your work, engage them and help inspire their support.

Want help?

Philanthropy North Carolina is a consulting practice that provides writing and strategic communications support for nonprofits, foundations, colleges and universities, and others working for social good.

To find out more about hiring Philanthropy North Carolina to work with your organization to improve your communications, contact Todd Cohen at 919.272.2051 or toddcohen49@gmail.com.

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