To raise money, first raise awareness about community needs, understand what donors care about, and help them see that supporting your nonprofit will help fix community problems while advancing their own values.
One way to help do that is to create special reports on community needs you address.
Reports on issues in your community do not need to be long or complicated. You should explain, clearly and simply, what the problem is, and talk about its causes. Who does it affect, and how? What strategies and programs have shown success in addressing the problem? How can people get involved as donors and volunteers to help fix it?
Publish the reports in special publications and on your website. Summarize them in your email newsletter and annual report. Share them with donors and at special events.
Helping people understand the needs you address is the first step in developing relationships with them as donors, supporters and partners.
Philanthropy North Carolina is a consulting practice that provides writing and strategic communications support for nonprofits, foundations, colleges and universities, and others working for social good.
To find out more about hiring Philanthropy North Carolina to work with your organization to improve your communications, contact Todd Cohen at 919.272.2051 or firstname.lastname@example.org.