Keep content on your website fresh

If you want people to visit your website on a regular basis, give them a reason to keep returning to it.

So you should be posting new content all the time.

That can be a lot easier than it sounds. Just be smart, and think creatively. For example:

* Did your nonprofit recently receive a grant? What will you do with the funds? How will the grant help you better serve clients and advance your mission?

* Did your foundation recently make a grant? Which organization did you fund? What difference will its program make in the lives of the people it serves?

* Did you recently receive a gift? Who is the donor? Why did they make the gift? How will you use the funds?

* Have you hired a new staff member or named a new board member? Who are they? What are their aspirations for your nonprofit?

* Are you working collaboratively? Who is your partner? How did the partnership come about, and what is it trying to accomplish?

* Have you got special events or fundraising drives coming up? Why are they important? How can people get involved?

* What is your mission? What programs do you offer? What impact are you making in the lives of your clients?

Articles on those topics, among many others you can write about, can be short. Create a list of topics, and then try to write a short article every week.

Give people a reason to keep visiting your website. And use every article to help visitors understand your work and impact, and to inspire them to get involved.

Want help?

Philanthropy North Carolina is a consulting practice that provides writing and strategic communications support for nonprofits, foundations, colleges and universities, and others working for social good.

To find out more about hiring Philanthropy North Carolina to work with your organization to improve your communications, contact Todd Cohen at 919.272.2051 or toddcohen49@gmail.com.

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