A great way to engage constituents, donors and other partners is through case studies or white papers that showcase your cause, your work and your impact.
Case studies do not need to be long or complicated. Their value is to make it easy for people to understand what you do, how you do it, the need you address, and the difference you make, and show them how they can benefit from working with you.
A case study might look — through the eyes of a client –at a program you deliver, for example.
What need does the program address? How does it work? How does it improve the lives of people you serve?
Or a case study might look at they way you work with donors, or their lawyers, accountants or other professional advisers.
How did you work with the donor or adviser to structure a gift for the donor? What event in the donor’s life may have prompted the gift, and why did the donor choose the asset used to make it? How did the gift benefit the donor’s family and your organization?
Or you might create a case study that highlights a partnership with another nonprofit or other organization.
What led to the collaboration? What process did you use to develop it? What were the potential hurdles? How has the partnership benefited the partners and the people you serve?
Case studies can be great sales tools. By explaining your work and the difference you make, you can engage the constituents, donors and other partners you need to make a great impact in addressing community needs.
Philanthropy North Carolina is a consulting practice that provides writing and strategic communications support for nonprofits, foundations, colleges and universities, and others working for social good.
To find out more about hiring Philanthropy North Carolina to work with your organization to improve your communications, contact Todd Cohen at 919.272.2051 or firstname.lastname@example.org.