Use events to engage people in your work

A special event — such as a 5K, workshop, community forum or annual meeting — is a great opportunity to connect with prospective donors, supporters and partners, help raise awareness about community needs, and show your role and impact in addressing those needs.

So use special events, and your communications to promote them, to tell your story.

Every invitation, follow-up confirmation, news release and web announcement about your event should include a few lines about your mission, services and impact.

You also might consider using some of those communications vehicles to promote other events and milestones for your organization that will take place later in the year.

Your nonprofit has an important story to tell, and you should take every opportunity you get to tell it.

An event is not just an event; it’s a chance to raise awareness and connect with people. So always be thinking about how to build your message into your event communications.

Want help?

Philanthropy North Carolina is a consulting practice that provides writing and strategic communications support for nonprofits, foundations, colleges and universities, and others working for social good.

To find out more about hiring Philanthropy North Carolina to work with your organization to improve your communications, contact Todd Cohen at 919.272.2051 or

Leave a Reply

Please log in using one of these methods to post your comment: Logo

You are commenting using your account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

%d bloggers like this: