Consider outsourcing your communications

Telling your nonprofit’s story is one of the most critical jobs at your organization, but that does not mean your staff needs to provide all your communications expertise.

If your resources are limited, and you want to invest as much of them as possible in delivering services, consider farming out some or all of the communications function to an independent contractor who has that expertise.

A freelance writer and communications adviser can help you produce your communications materials and content, and help you develop your communications strategy, while saving you overhead costs such as insurance benefits, a computer, phone and office space.

As an outsider, a communications adviser also can provide much-needed perspective, help you avoid the technical jargon and short-hand your staff may be hooked on, and tell your story so anyone can understand it.

If you find a writer and adviser you like, you can try to build a long-term relationship. Working with a communications partner you know and trust, and who knows and trust you, can help your organization do a better job in the crucial task of telling your story to constituents, donors and other partners, and the public.

Want help?

Philanthropy North Carolina is a consulting practice that provides writing and strategic communications support for nonprofits, foundations, colleges and universities, and others working for social good.

To find out more about hiring Philanthropy North Carolina to work with your organization to improve your communications, contact Todd Cohen at 919.272.2051 or toddcohen49@gmail.com.

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