N.C. diabetes ‘epidemic’ costs billions, Harvard finds; broad-based solutions urged

By Todd Cohen

RALEIGH, N.C. — Diabetes rates in North Carolina have nearly doubled in 20 years, reflecting a rapidly growing “epidemic” that costs billions of dollars in medical spending and a less efficient workforce, a new report from Harvard University says.

Diabetes is now the seventh-leading cause of death in the state, where the disease is far more prevalent than in the U.S. overall, the report says. And among African Americans and American Indians in the state, it is the fourth-leading and third-leading cause of death, respectively.

Economic impact

“This growing threat to the health of North Carolinians is also a threat to the state’s economy,” the report says.

At its current pace, it says, diabetes is on track to cost the state’s public and private sectors over $17 billion a year in medical expenses and lost productivity by 2025.

“With such high stakes, the state must take significant steps to address the disease from every angle,” the report says, including collaborative, coordinated efforts to attack known risk factors for diabetes for the population overall, and to improve the quality of care and access to it for all individuals living with the disease.

The report calls for “multipronged changes to the state’s healthcare, nutrition and physical activity landscapes,” including better access to healthy food and education programs; better access to medical and lifestyle interventions; improvements in the built environment; and new legislation and diabetes-related task forces.

1 in 10 Americans

In the U.S., diabetes affects nearly 26 million children and adults, or 1 in 10 Americans, and is the main cause of death for over 71,000 Americans a year, according to the American Diabetes Association. By 2050, if current trends continue, as many as one in three Americans will have diabetes, which now generates $245 billion a year in costs.

Type 2 diabetes, which accounts for nine in 10 diabetes cases, is a disorder of the body’s metabolic system that is characterized by high blood sugar, with obesity believed to be the main cause of the disease in people genetically predisposed to it. People who develop type 2 diabetes can lose up to 15 years of life, the report says.

Broad-based change

Funded through a grant from the Bristol-Myers Squibb Foundation and released last night in Raleigh, the report from the Center for Health Law and Policy Innovation at Harvard Law School is the result of research and over 90 interviews with policymakers, government agencies and nonprofits involved in North Carolina’s response to diabetes.

The report, “2014 New Carolina State Report: Providing Access to Healthy Solutions (PATHS) – The Diabetes Epidemic in North Carolina: Policies for Moving Forward” calls for a broad range of approaches to tackle diabetes. Among those recommendations:

* Promote “team-based, whole-person models” to deliver and finance diabetes care.

* Increase access to diabetes prevention and self-management programs.

* Expand telemedicine programs and access to durable medical equipment and insulin.

* Improve behavioral health services for people with diabetes.

* Increase economic and geographic access to healthy food.

* Increase opportunities for physical activities, and nutrition and cooking education.

* Expand programs for early childhood, school food, nutrition and wellness.

Focus on prevention

Allen Smart, vice president for programs at the Kate B. Reynolds Charitable Trust in Winston-Salem, says investment in efforts to reduce diabetes has focused on treatment of the disease, and on prevention of its complications, not on prevention of the disease itself.

The big challenge in fighting the disease, he says, will be to find ways to “engage communities, not just people in the health world, around some of the fundamental causes of diabetes that are really fueling this escalation.”

The Reynolds Trust, the state’s biggest private funder of diabetes programs, has invested roughly $10 million over the past five or six years to address the disease.

Just this week, the Reynolds Trust announced it is giving nearly $200,000 to the YMCA of  Western North Carolina to expand a diabetes program for McDowell County that has served 196 adults, helping them reduce their weight by 10.9 percent, on average.

Still, Smart says, “if I had $10 million to invest today in effective diabetes prevention programs in North Carolina, I wouldn’t have a place to put that money. There’s not enough evidence-based prevention work that’s been accepted that we feel confident works.”

Brad Wilson, president and CEO of Blue Cross and Blue Shield of North Carolina, the biggest health insurer in the state, says diabetes “is taking an increasingly heavy toll in our state on patients and families, citizens and taxpayers, and hospitals and other healthcare providers, and this has a direct impact on both the health of our customers and the cost of health insurance.”

The good news, he says, is that “common-sense, collaborative strategies can significantly reduce the impact of diabetes on the health and pocketbooks of North Carolinians, and on the costs to organizations that serve them.”

[Note: This article is a joint project of Philanthropy North Carolina and NCPressRelease.com, with financial support from Blue Cross Blue Shield North Carolina.]

Nonprofit news roundup 05.30.14

Philanthropy leader King McGlaughon dies at 62

H. King McGlaughon Jr., a North Carolinian who was a national leader and expert in philanthropy and wealth management, died May 21 at Wake Forest Baptist Medical Center in Winston-Salem. He had been diagnosed with cancer only a few months earlier. He was 62.

McGlaughon, a lawyer and ordained Episcopal priest, had moved to Winston-Salem in March after his departure as CEO of Foundation Source, a company in Fairfield, Conn., that provides private foundations with advisory services and web-based administration and grantmaking.

Raised in Raleigh, McGlaughon was a graduate of the University of North Carolina at Chapel Hill, where he was a Morehead Scholar, and of its law school, where he served as editor in chief of The North Carolina Law Review.

Before joining Foundation Source as CEO in 2011, McGlaughon had served in Winston-Salem as senior vice president and chief philanthropic officer in the Wealth Management division at Wells Fargo, previously Wachovia.

As the head of philanthropic services at Wachovia and later Wells Fargo, which serves as the sole trustee of the Kate B. Reynolds Charitable Trust in Winston-Salem, McGlaughon oversaw one of the largest philanthropies in the state.

He previously was senior vice president and managing executive for Nonprofit and Philanthropic Services at Wachovia, also in Winston-Salem, and first vice president and director of the Center for Philanthropy and Nonprofit Management at Merrill Lynch.

He also served as a fundraiser for the Episcopal Diocese of North Carolina, and as executive vice president and professor of philanthropic studies at The American College in Bryn Mawr, Pa.

And he was a keyboardist and saxophonist for the rock band Nantucket.

“A lawyer, a banker and a priest walk into a bar,” McGlaughon once quipped. “That’s me.”

Reynolds Trust backs efforts to expand health coverage, boost health

The Kate B. Reynolds Charitable Trust in Winston-Salem has awarded over $450,000 in grants to support expansion of North Carolina’s health insurance options and to continue helping financially disadvantaged residents identify and secure health insurance under the Affordable Care Act.

Over the past year, the trust has invested nearly $1.5 million to help North Carolina residents understand their new health insurance choices and supported statewide efforts to enroll over 400,000 North Carolinians in health insurance plans in recent months.

Trust funding announced this month includes $25,000 to help low-income Latino residents of Chatham and surrounding counties with health insurance enrollment; $82,500 to Enroll America to continue outreach efforts in Spanish-speaking communities around the state; and $346,500 to the North Carolina Justice Center to continue education efforts in rural communities about the need for Medicaid expansion.

The Trust also gave a total of over $1.2 million to Halifax Regional Medical Center and the Halifax County Public Health System to combat childhood obesity as part of a long-term initiative the Trust launched last year to invest $100 million in 10 to 15 rural, low-income North Carolina counties.

And it gave $200,000 to the YMCA of Western North Carolina to expand a diabetes prevention program for McDowell County, and a $27,500 planning grant to the McDowell Economic Development Association to assess local and national workplace wellness programs, and determine which models might work best for local businesses, particularly those that employ lower wage earners.

The Trust so far has invited Halifax, Beaufort, McDowell and Rockingham counties to participate.

Cardwell retiring from Reidsville Area Foundation

Craig Cardwell is retiring as executive director of the Reidsville Area Foundation after nine year in the job.

The Foundation is accepting resumes for the position until June 16 and aims to name a successor in July.

It also has renovated its offices in its building at 124 South Scales Street in downtown Reidsville and created a Nonprofit Resource Center there that houses nine staff members from five organizations.

It will hold an open house on June 5 from noon to 3:30 p.m. for groups it funds, and for the general public starting at 4 p.m.

Since it was formed in 2001 with proceeds from the merger of Annie Penn Hospital with the Cone Health System, the Reidsville Area Foundation has approved roughly $18 million in grants for the benefit of the citizens of Rockingham County.

The private foundation, which is not affiliated with the Cone Health System and is governed by an independent board of directors, focuses its funding in the areas of education, health care, human services and community economic development.

Federal grant awarded for nonprofit veterans center in Butner

The Town of Butner has received a $4.2 million federal grant through the state Department of Commerce for the development by the North Carolina Veterans Leadership Council – Cares, or VLC-Cares, of a Veterans Life Center to provide services for homeless and at-risk veterans.

The facility will be built on a campus of eight buildings at the John Umstead Hospital Complex that were built during World War II and are currently vacant.

In 2013, the North Carolina Council of State leased the buildings for 25 years to VLC-Cares.

The first building VLC-Cares is developing is expected to open early in 2015 and house 150 homeless veterans. When all eight buildings are in use, they are expected to serve up to 400 men and women.

VLC-Cares aims to set a goal of helping each resident achieve self-reliance within two years.

Data from the U.S. Veterans Administration indicate North Carolina is home to as many as 8,000 homeless veterans, VLC-Cares says.

Habel to chair Triangle United Way campaign

George Habel, executive vice president at Capitol Broadcasting Company who oversees the Raleigh company’s sports marketing enterprises, has been named 2014 Community Outreach and Campaign Cabinet Chair by United Way of the Greater Triangle.

United Way raised $14.2 million in total pledges in its 2013 campaign, up 4 percent from the previous year and the first increase in its annual campaign since 2006.

Hanneman joins Human Rights Campaign

Tari Hanneman, former director of the The Women’s Fund of Winston-Salem, has been named associate director for health and aging programs at the Human Rights Campaign in Washington, D.C.

SAFEchild names new board members, officers

SAFEchild, a child-abuse prevention agency in Raleigh, has elected new members of its board of directors, including, Kevin Ceglowski, a partner at law firm Poyner and Spruill; Nikki W. Lyons, human services program consultant for faith partnerships at Wake County Human Services; Dan DeLeo, chief operating officer at Pool Professionals; Whitney Von Haam, executive director of the Wake County Bar Association; Dr. Amy Griffin at Wake Emergency Physicians; and Liz Henderson, CT technologist at Duke Hospital.

Pat Wilkins of Capitol Financial Solutions was elected board president, and George Seamen of Merrill Lynch was elected president-elect.

Goodwill accreditation renewed

Goodwill Industries of Northwest North Carolina has accredited by CARF International for three years for its community integration, job development, job supports, job-site training, comprehensive vocational evaluation services, and employee development services programs.

The accreditation is the 15th consecutive three-year accreditation awarded to Goodwill by CARF, the international accrediting body.

Based in Winston-Salem and serving 31 counties in northwest North Carolina,  Goodwill Industries of Northwest North Carolina has been providing job placement services and training since 1926.

Goetz Foundation marks third year

Since it was launched in 2011, Noah Z.M. Goetz Foundation in Durham has worked with six North Carolina couples that previously battled infertility complete the adoption of their child.

The Foundation also awarded eight grants of $1,000 each to help ease the cost of recipients’ adoption-related expenses; administered its education modules, “Domestic Adoption 101,” and “Domestic Adoption 102,” to 48 couples and 10 couples, respectively.

McColl Center promotes thinking like an artist

The Innovation Institute at McColl Center for Visual Art is launching a “Think Like an Artist” series for individuals and groups.

The two-day training program, which begins June 5-6, is designed to help participants improve their creative thinking and problem-solving skills. Sessions also will be held in September and November.

Benefit concert for Housing for New Hope and Durham Habitat

Housing for New Hope and Durham Habitat for Humanity will benefit from proceeds of a concert on June 1 from 4 p.m. to 5:30 p.m. at Duke Memorial United Methodist Church in Durham.

Handle crises responsibly and openly

When your nonprofit is dealing with a serious problem is not the time to run, hide and pretend nothing is wrong.

A crisis is the time to show you are true to your cause, and to reassure your constituents, donors, partners and the public that you are aware of the problem and dealing with it.

So be honest and direct about what is wrong and what you are doing to fix it.

You certainly should not put your organization at legal risk or violate anyone’s privacy by disclosing information or data that may be sensitive or undocumented.

But it is essential, particularly when you start fielding questions from reporters or concerned constituents, to be candid and clear, and to not try to spin a bad situation or paint your organization as flawless or blameless.

You also should be prepared in advance by creating a crisis communications plan.

The plan should designate a crisis team, including key staff and board members.

When a problem arises, the team should assemble — whether in person or by phone or other digital connection — to define the problem, determine what if anything to say about it, identify who should craft that message and who should speak for the organization, and decide whether and how to distribute the information.

There is no right answer to any of this. What is important is to address those issues and be prepared to deal with constituents, donors, reporters and others who start asking questions.

In a crisis, do not stick your head in the sand and delude yourself into thinking no one can see you.

Instead of hiding, rise to the occasion and show why the people you serve, and your supporters, should stick with you.

Want help?

Philanthropy North Carolina is a consulting practice that provides writing and strategic communications support for nonprofits, foundations, colleges and universities, and others working for social good.

To find out more about hiring Philanthropy North Carolina to work with your organization to improve your communications, contact Todd Cohen at 919.272.2051 or toddcohen49@gmail.com.

Family lawyer works to fight domestic violence

By Todd Cohen

RALEIGH, N.C. — Nearly one in four college women in the U.S. have either been raped or suffered an attempted rape.

Just this month, the U.S. Department of Education released the names of 55 colleges and universities — including Guilford College in Greensboro and the University of North Carolina at Chapel Hill — that are under investigation for their handling of sexual assault complaints.

Charles R. Ullman, a family lawyer in Raleigh who sees a lot of clients who are victims of sexual assault and domestic violence, is trying to raise awareness on college campuses about the issue, and to raise money and in-kind support for nonprofits that support victims.

“In my daily work, I have seen the harms wrought by domestic violence and wanted to find a way to reduce the number of victims,” Ullman says.

Earlier this year, Ullman asked Consultwebs, a Raleigh-based web marketing firm for law firms that designed its website, to develop a charitable initiative for him.

Marjorie Marr, a consultant at the firm, worked with Ullman to develop Fraternities4Family, an effort that recruits fraternities on campuses to educate their peers about sexual assault and domestic violence, and to raise support for local nonprofits that provide services and shelter to victims.

Marr contacted campus interfraternal groups, which suggested campus fraternities that might be interested in participating. She enlisted one fraternity at each of five schools — Duke University, Elizabeth City State University, Elon University, North Carolina State University and Winston-Salem State University.

She also invited five domestic-violence nonprofits to participate and paired each fraternity with a nonprofit.

Consultwebs and Ullman created a web page for Fraternities4Family at Charles R. Ullman & Associates, and individual pages for each fraternity, as well as pages with information about domestic violence in North Carolina, and about domestic violence resources for students.

Phi Gamma Delta fraternity at NCSU collected 6,100 items — from cleaning products and linens to food and baby formula — worth an estimated $25,000, and donated it to the Durham Crisis Response Center.

“When we get those types of donations, especially at that scale, we don’t have to go out and purchase those things,” says Tammy Donald, director of marketing and project development at the nonprofit, which serves about 4,000 people a year, providing counseling, support and shelter services for victims of domestic violence and sexual assault.

Ullman and members of the fraternity donated another $1,000, and four fraternity members volunteered 12 hours each, at the agency’s golf event at Crossings in Durham in April that raised another $25,000.

And the fraternity sponsored an event on May 20 at Gregoria’s Restaurant in Durham to raise money for a building fund at the agency to expand its 17-bed shelter.

With limited capacity, Donald says, the shelter has to turn people away and try to help them find other shelters.

At Duke, Phi Delta Theta hosted an event in April at Devine Grill & Sports in Durham that raised $1,000 for Families Living Violence Free, a nonprofit in Oxford.

Fraternities4Family already has signed up fraternities at 10 more schools to participate next year, Ullman says.

“I believe that men are essential to ending this type of violence,” he says. “That’s why I decided to work with fraternities.”

Private foundation assets grow; payout exceeds required 5%

Private foundations with assets under $50 million posted strong growth in 2013, a new report says.

Assets of those 84,000 foundations, which represent 98 percent of all U.S. foundations, grew 14.1 percent to $2.69 billion, says the 2014 “Annual Report on Private Foundations” from Foundation Source.

Those foundations also distributed 7.3 percent of their assets, exceeding the 5 percent payout for private foundations required by law, says the report, which is based on $148 million in grants by 714 Foundation Source clients.

The 2 percent of all foundations that are the largest, in comparison to those tracked in the report, hold roughly 70 percent of all foundation assets, Foundation Source says.

It was the second straight year assets grew at foundations in the report, reflecting “continuing and sustained recovery of the economy in general,” Foundation Source says.

“Endowment growth was the product of both investment returns and new contributions to the foundations by their funders,” it says.

Thirty-five percent of private foundations studied distributed over 10 percent or more of their assets.

Each year since the recession began in 2008, the report says, distributions by private foundations have consistently exceeded the 5 percent minimum, although aggregate giving in real dollars fell 2.5 percent in 2013, suggesting a “rebuilding” year by some foundations, the report says.

Foundations with assets under $10 million awarded nearly as much in general support as in grants for specific projects.

Foundation Source says that level of investment in general support contradicts the view “that foundations rarely provide general operating support.”

The report also says foundations with assets of $10 million to $50 million gave three times as much in grants for specific purposes as in grants for general support.

That suggests “a preference for project funding as foundations increase in asset size,” Foundation Source says.

Todd Cohen

Nonprofit news roundup, 05.23.14

Financial woes face government-funded North Carolina nonprofits

Over 1,500 nonprofits in North Carolina have government contracts and grants totaling nearly $3 billion, and those nonprofits face tough, ongoing financial challenges, often to a relatively greater extent overall than their counterparts throughout the U.S., a new report says.

Those government-funded nonprofits represent over 14 percent of the more than 10,500 charitable nonprofits with annual revenues over $50,000 that the North Carolina Center for Nonprofits says are located in the state.

In 2012, says the report from the Urban Institute, among North Carolina nonprofits with government funding through grants and contracts:

* 54 percent saw less revenue from state government agencies, compared to 43 percent among government-funded nonprofits throughout the U.S. that saw less state government revenue.

* 56 percent saw less revenue from federal government agencies, compared to 47 percent among government-funded nonprofits throughout the U.S.

* 40 percent saw less revenue from individual donations, compared to 33 percent.

* 65 percent froze or reduced employee salaries, compared to 53 percent.

* 33 percent drew on reserves, compared to 42 percent.

* 25 percent reduced the number of their employees, compared to 26 percent.

* 19 percent borrowed funds or increased their lines of credit, compared to 22 percent.

* 14 percent reduced health, retirement or other staff benefits, compared to 12 percent.

The report, the “National Study of Nonprofit-Government Contracting: State Rankings,” also says that, among government-funded nonprofits, compared to those in the U.S.:

* 19 percent reduced the number of people served, compared to 14 percent.

* 9 percent reduced the number of their programs or services, compared to 11 percent.

* 2 percent reduced the number of their offices or program sites, compared to 6 percent.

Filter joins SAFEchild as development director

Shana Filter, assistant development director at St. Mary’s School in Raleigh, since 2008, has been named development director at SAFEchild, a child abuse prevention agency.

Filter, who begins her new job July 14, succeeds Nancy Bromhal, who joined Habitat for Humanity of Wake County as director of the annual fund and communications.

SECCA names Schroeder development director

Connie Schroeder, former director of advancement and operations at Piedmont Opera in Winston-Salem, has been named director of development at the Southeast Center for Contemporary Art in Winston-Salem.

Lloyd named executive director of National Guard Association

Craig Lloyd, executive director of the Muscular Dystrophy Association, has been named executive director of the North Carolina National Guard Association.

Bratcher in interim major-gifts job at Medical Foundation

Priscilla Bratcher, senior adviser at Armstrong McGuire Philanthropic Advisory Group in Raleigh, is serving as interim major gifts officer at The Medical Foundation of North Carolina.

Mooresville schools superintendent honored

Mark A. Edwards, superintendent of Mooresville Graded School District, has been named named the recipient of the 2014 Public School Forum of North Carolina Jay Robinson Education Leadership Award.

The award, which recognizes exemplary leaders who have made outstanding contributions to public education, will be presented to Edwards at a reception and luncheon on June 9 in Raleigh.

SAS is the presenting sponsor of this year’s award.

Passage Home kicks off $200,000 drive

Passage Home, a Raleigh nonprofit that works to break the cycle of poverty and homelessness for families in Wake County, has launched “The Misperception Project,” an effort to raise $200,000 in unrestricted funds to set 90 impoverished families on the path to self-sufficiency.

A key goal of the effort, which runs through June 30, is to change public attitudes away from stereotypes about people facing difficult economic situations.

John Crosland School gets $50,000

The John Crosland School in Charlotte has received a $50,000 from the Reemprise Fund, which encourages entrepreneurial ventures by nonprofits.

The school will use the funds to launch the Odyssey Project this fall for students to begin using tablet and keyboard devices equipped with personalized learning software – part of a year-long pilot project designed to help children with learning differences reach their full potential.

The Odyssey Project initially will involve four classrooms and 48 students. The entire school could join the program by August 2015.

Junior League of Greensboro honored

The Junior League of Greensboro has been awarded The Leadership Development Award of $10,000 from the Association of Junior Leagues International.

Presented the Association’s 92nd Annual Conference in St. Louis, the award was one of 10 recognizing the work of 10 Junior Leagues.

At its 4th Annual Women’s Leadership Summit on April 4, the Junior League of Greensboro raised over $98,500

And its executive committee has named Leigh Anne Michaux Bullin, the League’s technology chair for 2013-14, as the recipient of the organization’s President’s Service Award for her work in developing, putting into effect and overseeing the overhaul of the league’s software and management system.

Hospice to benefit from Mount Airy event

Mountain Valley Hospice and Palliative Care will received proceeds from Tour de Mayberry, which will be held June 7 in Mount Airy and will include activities for cyclists, walkers, runners, and people of all ages.

Emily K Center holds commencement

Nine seniors from high schools across Durham who are headed for college were presented with sweatshirts from those colleges at a graduation ceremony at The Emily Krzyzewski Center in Durham.

The graduating seniors are among 150 students in grades 1-12 who attend the Emily K Center’s out-of-school programming designed to help them achieve in school, gain entry to college, and break the cycle of poverty in their families.

The Center was founded by Mike Krzyzewski, men’s basketball coach at Duke University.

School of Government at UNC-Chapel Hill gets $7.1 million

The School of Government at the University of North Carolina at Chapel Hill has received a pledge of $7.1 million from Local Government Federal Credit Union for initiatives to support North Carolina local governments.

Duke gets $1.5 million to endow professorship at Divinity School

Jack Bovender, a trustee of Duke University and retired chair and CEO of Hospital Corporation of America, and his wife, Barbara, have given $1.5 million to endow a professorship at the Duke Divinity School.

The gift will fund the Jack and Barbara Bovender Professor of Anglican Episcopal Studies and Ministry, to be held by the director of the Anglican Episcopal House of Studies.

Five Durham groups get $63,200

The Raleigh affiliate of the National Christian Foundation awarded a total of $63,200 in April to JusticeMatters, Durham Rescue Mission, Child Evangelism Fellowship, Uhuru Child and The Church of the Good Shepherd, all in Durham.

Health underwriters to hear national lobbyist 

Jessica Waltman, senior vice president of government affairs for the National Association of Health Underwriters, will be the speaker on June 3 at the monthly meeting of the Triad Association of Health Underwriters. The meeting, which begins at 11:45 a.m., will be held at Starmount Forest Country Club in Greensboro.

Naomi Judd to speak at domestic violence event

Country-music star Naomi Judd will share her personal story of domestic violence during “Home Free,” the third annual benefit luncheon in Forsyth County to end domestic violence.

Hosted by Family Services and the Children’s Law Center of Central North Carolina, the event is scheduled for October 16 from noon to 1:30 p.m. at the Benton Convention Center in Winston-Salem.

High Point Historical Society honors volunteers

The High Point Historical Society recognized volunteers at its annual meeting May 8.

Jim Armstrong and Anne Andrews received special recognition for over 50 years as advocates and volunteers of the High Point Museum and the High Point Historical Society.

Honored for continuous service for 10 years or more were Ruby Allred, Anne Andrews, Jim Armstrong, Robert Barnett, Glenn Chavis, Janice Eckert, Susan Key, Karol Laws, Jean Neal, Penny Parsley and Phil Skaggs.

Also recognized were Chasity Land and Olivia Williamson.

The Walsh Award, named for Valette Jones Harris Walsh, a leading contributor to the Historical Society, was Ruby Allred, a docent and volunteer for over 15 years.

Barbara Whicker received the Mary Lib Joyce Award for distinct service and dedication to the High Point Historical Society.

And Kay Anderson, secretary of the Historical Society, received the Trustees Award.

Public School Forum adds directors, at-large members

The Public School Forum of North Carolina elected new directors and at-large members.

Elected to the board were Tom Bradshaw, president and CEO, Tom Bradshaw & Associates; Sam Houston, president and CEO, NC Science, Mathematics and Technology Education Center; Jason Mooneyham, executive director, U.S. public sector sales, Lenovo; Tom Oxholm, vice president and chief financial officer, Wake Stone Corporation; Chris Rey, mayor of Spring Lake; Bynum Satterwhite, portfolio manager, Capital Investment Companies; and Marco Zarate, president and co-founder, N.C. Society of Hispanic Professionals.

Elected as at-large members were Aaron Beaulieu, chief financial officer, Durham Public Schools; Sean Bulson, superintendent, Wilson County Schools; Mary Ellis, superintendent, Union County Schools; State Rep. James Langdon; Karl Rectanus, consultant and founder, TechExecutives; Keith Sawyer, Morgan Distinguished Professor in Educational Innovations, UNC-Chapel Hill; and Peggy Smith, School of Education, Campbell University.

Make the most of a news interview

Many charities rightly an complain that they get too little news coverage, yet when they do get a chance to talk to a reporter, they often waste it. So be prepared.

Whether you request coverage, or reporters contact you unexpectedly or during a crisis, have a plan that spells out who speaks for the organization, and what to say.

Create talking points that focus on the needs you address, the people you serve, and your impact on their lives. And in a crisis, address all the issues you can.

Stick to what you want to say. If you get a question you do not know the answer to, or are not prepared to answer, say you will get back to the reporter, and make sure you find out the reporter’s deadline, cell phone number and email address.

If the reporter is recording the interview, remember that you can pause as often and for as long as you like until you figure out what you want to say. And if you stumble in the middle of a sentence or thought, pause, collect yourself, and start over again.

You also should invite the reporter to call you if he or she has more questions, or would like to check facts and quotes.

Once the story is published or broadcast, send a quick email message thanking the reporter for the opportunity to share your story.

If the story contains an error, be selective about whether to complain or ask for a correction. If it is a minor mistake, either let it pass or, in your thank-you note, simply mention it to the reporter for future reference. If it is a significant mistake, you might let the reporter know about it with a phone call.

Keep your eyes on the prize. If you get a chance to talk to a reporter, use it to tell your story, and to begin to cultivate a relationship, not burn bridges.

Want help?

Philanthropy North Carolina is a consulting practice that provides writing and strategic communications support for nonprofits, foundations, colleges and universities, and others working for social good.

To find out more about hiring Philanthropy North Carolina to work with your organization to improve your communications, contact Todd Cohen at 919.272.2051 or toddcohen49@gmail.com.