Raising awareness about social and global needs is critical to the work of the charitable world.
If they better understand those needs, people are more likely to want to get involved by giving money or other resources, lending expertise, serving on a board, volunteering, or working as a partner.
So make it part of your communications strategy to wage an ongoing campaign to help a broad audience better understand the complex issues your nonprofit addresses.
Whether in an appeal letter to donors, in fundraising materials, in your newsletter or annual report, or on your website, explain your issues clearly, simply and in a way that shows the challenges they create for people.
Help the news media understand those issues, too. Meet with reporters, editors and news producers at print, broadcast and online outlets to brief them on critical issues, and let them know they can turn to you as a resource when they are working on stories.
And offer to speak to civic, nonprofit and philanthropic groups at their weekly or monthly breakfast or lunch meetings, or at their conferences, seminars, workshops and other gatherings.
When you do communicate, keep the focus on the issues, why they matter, and how people can make a difference.
By helping people understand what matters, they should want to get involved with your nonprofit.
Philanthropy North Carolina is a consulting practice that provides writing and strategic communications support for nonprofits, foundations, colleges and universities, and others working for social good.
To find out more about hiring Philanthropy North Carolina to work with your organization to improve your communications, contact Todd Cohen at 919.272.2051 or firstname.lastname@example.org.