Profile your nonprofit’s clients, donors, leaders

Your nonprofit’s work ultimately is about people and the difference you make in their lives.

They include your clients, donors, leaders and volunteers.

And the best way to tell your story is through their eyes.

So create profiles of members of your organization’s extended “family” to raise awareness about the need you address, and your work and impact.

Create a story or video about someone who has benefited from your services. What challenges do they face in their lives, and how did those services help them face those challenges?

Write about a donor, volunteer or board member. Why did they get involved, what role have they played, and how has their contribution served your clients while advancing their own values?

Then use the profiles on your website, social media, newsletter, annual report, and marketing and fundraising materials to raise awareness about community needs and your impact.

Making your story human will help draw people to your nonprofit.

Want help?

Philanthropy North Carolina is a consulting practice that provides writing and strategic communications support for nonprofits, foundations, colleges and universities, and others working for social good.

To find out more about hiring Philanthropy North Carolina to work with your organization to improve your communications, contact Todd Cohen at 919.272.2051 or

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