Continuing rebound in fundraising reported

After two flat years followed by growth in 2012, a slightly bigger share of charities in the U.S. and Canada posted fundraising gains in 2013, a new survey says.

Sixty-two percent of over 500 nonprofits responding to an online survey early in 2014 by the Nonprofit Research Collaborative saw an increase in fundraising receipts in 2013.

That was the biggest share since 2007, the year before the economy crashed, and was up from 58 percent in 2012, 52 percent in 2011 and 43 percent in 2010 that reported fundraising growth.

“While this is an encouraging sign, nonprofit charitable organizations continue to face an uncertain fundraising climate as reports about middle-class income stagnation in the United States and some economic predictions suggest a tough year in 2014,” the survey says.

Nonprofits “continue to face rising demands for services and lower revenues from government grants and fees paid, user fees and other resources,” it says.

While the trend in 2013 was up, the survey says, the share of nonprofits reporting increases in 2013 was not statistically significant.

In comparison, the survey says, the share of nonprofits reporting increases in 2011 and 2010 was statistically significant.

In the U.S., 68 percent of nonprofits reported increases in 2013, compared to 57 percent in Canada — in each country nearly the same share of nonprofits that reported increases in 2012.

Roughly the same share of nonprofits in each of the four regions of the U.S. reported an increase, including 68 percent in the South, 64 percent in the Northeast, and 63 percent each in the Midwest and West.

At least 60 percent of nonprofits reported increases in all fields of interest except the arts and religion, where 52 percent reported increases.

Major gifts grew at 62 percent of responding nonprofits in 2013, compared to 49 percent in 2012 and 42 percent in 2011.

Online gifts, both through email requests and other online fundraising, grew at 62 percent of responding charities, compared with 57 percent in 2012 and 37 percent in 2011.

Proceeds from special events grew at 62 percent of nonprofits, compared with 53 percent in 2012 and 45 percent in 2011.

Board member giving grew at 47 percent of nonprofits, up from 39 percent in 2012 and 42 percent in 2011.

Twenty-one percent of nonprofits saw increases from federated campaigns, and 25 percent saw increases in gifts from congregations, in both cases the same share as in 2012.

Members of the Nonprofit Research Collaborative include the Association of Fundraising Professionals; CFRE International; Campbell Rinker; Giving USA Foundation; The Partnership for Philanthropic Planning; and The National Center for Charitable Statistics at the Urban Institute.

Todd Cohen

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