Make your nonprofit an indispensable resource

Your nonprofit can raise awareness of community needs, and the importance of getting involved and giving, by sharing your expertise on issues you care about.

So make it part of your communications strategy to be a community resource that is informative, thoughtful, useful and accessible.

Use your website, e-newsletter, annual report, blog, social media and other communications materials and vehicles to raise awareness of the symptoms and causes of the problems you address, and to highlight effective strategies for fixing them.

Develop relationships with reporters, editors and news producers at local media outlets, visit with them to talk about your issues, and invite them to contact you when they are working on a story and need background information or an expert source.

Write guest opinion columns and letters to the editor for local news media when your issues are in the news, and make representatives of your organization available as guests on local television and radio news and public affairs programs.

And book your executive director, board chair and other staff and board members to speak at luncheons, meetings, workshops and conferences about community issues your nonprofit cares about.

In all your communications, focus on the community problem, and on strategies and partnerships that are working, rather than on your organization and its needs. The audiences you reach will make the connection between your work and the issues they care about.

By raise awareness about community issues and solutions, you can show donors and other partners the value of supporting and working with you.

Want help?

Philanthropy North Carolina is a consulting practice that provides writing and strategic communications support for nonprofits, foundations, colleges and universities, and others working for social good.

To find out more about hiring Philanthropy North Carolina to work with your organization to improve your communications, contact Todd Cohen at 919.272.2051 or

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