Give your website an organic role in growing your nonprofit

Your nonprofit’s website should embrace visitors and engage them in your work.

It should be your welcome sign, your open door, your directory and your help desk.

It should make clear to visitors, instantly, who you are, who you serve and the difference you make.

And it should make it easy for anyone to find the information, resources and tools they need to understand the issues you address and how you work, and to get involved.

Whatever design you choose — and everyone seems to have an idea about how a website should look, feel and work — keep it simple.

As with all your communications tools and materials, the design and content of your website should be strategic. So steer clear of trendy visual and interactive gimmicks unless they serve a clearly-defined strategic purpose.

Identify who your visitors are likely to be, what they will be looking for, what you want them to learn, and how you want to engage them.

Then design your website to give visitors information they can use to get involved.

Make your website make a difference.

Want help?

Philanthropy North Carolina is a consulting practice that provides writing and strategic communications support for nonprofits, foundations, colleges and universities, and others working for social good.

To find out more about hiring Philanthropy North Carolina to work with your organization to improve your communications, contact Todd Cohen at 919.272.2051 or

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