Give prospective donors something to remember you by

After you talk to donors, give them a short write-up that summarizes what your organization does, the difference it makes for the people you serve, and how people can support you.

The write-up, or “leave-behind,” can be a simple brochure or flyer, or even just a sheet of paper.

But whatever format you use — and your budget may determine that — keep it simple and easy to understand.

Boil your story down to short sentences, and use short headlines and blocs of type to make it easy for readers to quickly find the information you want them to see.

Your also might use bullet points or simple info boxes to illustrate who you serve and the impact you have.

You should use the leave-behind to help prospective donors quickly remember what you told them, and to show them the value of supporting your organization.

Leave a lasting impression.

Want help?

Philanthropy North Carolina is a consulting practice that provides writing and strategic communications support for nonprofits, foundations, colleges and universities, and others working for social good.

To find out more about hiring Philanthropy North Carolina to work with your organization to improve your communications, contact Todd Cohen at 919.272.2051 or toddcohen49@gmail.com.

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