Train your board and staff to tell your story

Your nonprofit’s story, if you tell it well and often, can be a key tool for raising money and engaging volunteers and other partners.

So you should be training your board and staff to be effective storytellers.

Start by creating a narrative that explains, quickly and clearly, the community need your nonprofit addresses, and how you make a difference in the lives of the people you serve.

Then rework your narrative into a short set of talking points that explain who you are, what you do, how you do it, and your impact.

Also identify the people and partners you want to work with to accomplish your goals, and create different versions of  your narrative and talking points to address the specific needs of whichever audience you are talking to.

At your next staff meeting and board meeting, include time on the agenda to talk about why telling your story is important, and then go over your narrative and talking points.

And then, at weekly staff meetings and at regular meetings of your board and its committees, carve out time for your staff and board to practice telling your story and answering questions that different supporters and partners might ask.

To be good at telling your story, you have to practice.

Want help?

Philanthropy North Carolina is a consulting practice that provides writing and strategic communications support for nonprofits, foundations, colleges and universities, and others working for social good.

To find out more about hiring Philanthropy North Carolina to work with your organization to improve your communications, contact Todd Cohen at 919.272.2051 or

Leave a Reply

Please log in using one of these methods to post your comment: Logo

You are commenting using your account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

%d bloggers like this: