Know your audiences, and help them know you

A story moves in two directions.

In telling it, you want your listener to understand your nonprofit and its impact on people.

You also want to engage your listener in your work.

So make your narrative clear and compelling, and understand your audience, whether a client, donor, partner, board member, staff employee or volunteer.

And while your message should be consistent, tailor it to who you are trying to reach.

First, ask smart questions, listen carefully to the answers, and then share information about community needs and what you do to address them.

Your job is to help each audience see how getting involved with your nonprofit will improve the community while advancing their own goals.

Make your story fit your audience.

Want help?

Philanthropy North Carolina is a consulting practice that provides writing and strategic communications support for nonprofits, foundations, colleges and universities, and others working for social good.

To find out more about hiring Philanthropy North Carolina to work with your organization to improve your communications, contact Todd Cohen at 919.272.2051 or

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