Develop clear talking points

Your nonprofit’s story, and your ability to engage supporters, depend on details.

So make a short list of talking points you can use whenever you have an opportunity to talk about your organization.

Your goal should be to help anyone easily understand your work and impact.

Who do you serve? What challenges do they face? What difference does your nonprofit make in their lives?

A big goal for every nonprofit is to raise money and support.

To do that, you need to inform and inspire people.

Before making a gift or serving on your board or volunteering, an individual wants and deserves to know how getting involved with your organization will improve the lives of people.

So give them the facts, and make sure they are clear and compelling.

Details matter.

Want help?

Philanthropy North Carolina is a consulting practice that provides writing and strategic communications support for nonprofits, foundations, colleges and universities, and others working for social good.

To find out more about hiring Philanthropy North Carolina to work with your organization to improve your communications, contact Todd Cohen at 919.272.2051 or

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