Your nonprofit’s story should inspire donors

To succeed in the essential job of raising money, your nonprofit needs a message that grabs donors and makes them to want to support your organization.

Yet far too many nonprofits blow their chance to truly engage donors and secure significant gifts because they do a poor job telling their story.

Instead of narratives that are clear and inspirational, many nonprofits are smitten with the jargon of philanthropy and of their narrow area of interest, such as literacy, hunger or homelessness.

So they end up talking to themselves and their fellow professionals, not to donors.

Donors want to know that investing in your organization will make a difference. They want to know the impact their investment will have on people. And they want to be inspired.

They should not have to grope their way through a fog of vague or technical words, and lifeless data.

Jargon pretends to sound important but conveys little of the magic you create, and the difference you make, by helping real people overcome real challenges to make a better life for themselves.

If you are serious about raising money, you need to make your story sing.

Want help?

Philanthropy North Carolina is a consulting practice that provides writing and strategic communications support for nonprofits, foundations, colleges and universities, and others working for social good.

To find out more about hiring Philanthropy North Carolina to work with your organization to improve your communications, contact Todd Cohen at 919.272.2051 or

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