Communicating should be the heart of your job

Charitable work is rooted in communication.

Whether you deliver services, make grants, raise money, advocate, manage staff or volunteers, work with the board or run the back office, your effectiveness and impact depend on how well you communicate.

At many nonprofits and foundations, however, communications get short-changed. Developing the skills and tools needed to understand and connect with multiple audiences can seem like a diversion of resources.

It is anything but. Communicating effectively is fundamental to an organization’s ability to advance its mission and survive.

Yet, simply compounding their lack of investment in communications, far too many nonprofits and foundations prefer philanthropic jargon and vagueness to communication that is clear, concise, compelling and consistent.

You need to make communications a priority and integrate it into every aspect of your organization.

Communication does not just add value to your work. It is the essence of your work.

Want help?

Philanthropy North Carolina is a consulting practice that provides writing and strategic communications support for nonprofits, foundations, colleges and universities, and others working for social good.

To find out more about hiring Philanthropy North Carolina to work with your organization to improve your communications, contact Todd Cohen at 919.272.2051 or toddcohen49@gmail.com.

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