Nonprofit news roundup, 08.30.13

Old Salem gets two big gifts

Old Salem Museums & Gardens received a pledge of $750,000 over five years from Reynolds American, and a grant of $500,000, payable over five years, from the John Wesley and Anna Hodgin Hanes Foundation.

Both gifts supports for a comprehensive capital campaign that aims to raise $17.66 million and already has raised $12.5 million.

High Point Regional Health employees give $144,000

Employees at High Point Regional Health raised over $143,800 to complete the fourth annual employee giving campaign, up 13 percent from last year.

Over 750 employees, up 5 percent from last year, gave with gifts ranging from $1 to over $2,500.

Since the initial employee giving campaign in 2010, High Point Regional employees have donated over $500,000.

Employee donations will be distributed to five different beneficiaries, including area of greatest need, which provides financial support to patient care programs, services and technology that have the greatest need in the hospital; patient special needs; charity mammogram fund; diabetes patient scholarship fund; and Project C.A.R.E., which assists employees who experience a catastrophic emergency.

Employees are given the option of designating where they would like their gift to go.

Winston-Salem Foundation awards $490,000

The Winston-Salem Foundation awarded 22 community grants totaling $490,919 to organizations that serve people in Forsyth County in the areas of arts and culture, community and economic development, education, health, human services, public interest, and recreation.

Triangle YMCA gets grant, gift for tutoring program

YMCA of the Triangle kicked off a three-year, $150,000 grant from the Carolina Hurricanes Kids ‘N Community Foundation and a $40,000 in-kind gift from Lenovo to support Y Learning, the YMCA’s standardized tutorial program.

As part of this collaboration, Lenovo provided 60 ThinkPad laptops and 10 IdeaPad Tablets to YMCA of the Triangle.

It costs $1,355 a year for one child to participate in Y Learning, which provides homework assistance and academic enrichment for over 1,000 children in Wake, Durham, Lee and Pamlico Counties.

Presnell chairs Triangle Community Foundation board

Lacy M. Presnell III, general counsel for the N.C. Department of Environment and Natural Resources, has been elected chair of the board of directors of Triangle Community Foundation.

Before joining the Department of Environment and Natural Resources, Presnell was a long-time partner in the Raleigh law firm Burns, Day & Presnell.

The Foundation’s board also elected three new members, including Farad Ali, a partner at iT People Corporation in Durham; Pamela G. Senegal, vice president of economic and community development for Central Carolina Community College in Sanford; and Carl E. Thompson Sr., director of continuing education, Central Carolina Community College, Chatham County.

Richard “Stick” Williams, president of the Duke Energy Foundation, was elected to the Foundation Leadership Council at Triangle Community Foundation.

Northwestern Mutual reps raise $24,000

Northwestern Mutual financial representatives from offices in Raleigh, Durham, Greensboro and Wilmington raised over $24,000 to benefit Alex’s Lemonade Stand Foundation, which has raised over $60 million to support over 300 pediatric cancer research projects throughout the U.S.

Blackbaud names interim president and CEO

Anthony Boor, senior vice president and chief financial officer of Blackbaud, a provider of software and services for nonprofits, has been named interim president and CEO until a permanent CEO is appointed.

Boor, who will continue his responsibilities as chief financial officer, succeeds Marc Chardon, who Blackbaud announced in February would step down after seven years as president and CEO, leaving at the end of 2013, or earlier if a successor was named.

Wake Hospice names medical director, physician

Hospice of Wake County has named Laura Patel, a graduate of the University of Minnesota Medical School, as hospice and palliative care medical director. Hospice also named Christine Mazzola Khandelwal, who has graduate degrees from the University of North Carolina at Chapel Hill, University of Pittsburgh Medical Center, and Lake Erie College of Osteopathic Medicine, as a hospice and palliative care physician.

AT&T donates school supplies

AT&T’s volunteer employee resource group, the AT&T Pioneers, donated over 500 book bags filled with schools supplies to Communities in Schools of Guilford County.

Truliant awards grants

Truliant in Winston-Salem awarded 39 nonprofits throughout the state with grants up $1,000 to support their operations.

Boys Scouts install garden beds for school

Boy Scout Troop 600 installed and filled garden beds the Scouts built for Colfax Elementary School that will be used to help students learn about agriculture, gardening and healthy eating. The project is part of the Environmental Stewardship Challenge sponsored by the US Green Building Council North Carolina Chapter, which awarded the elementary school a $300 grant for start-up costs.

Outward Bound School to host fundraising breakfast

North Carolina Outward Bound School will host a breakfast on October 10 to support funding for its military veteran wilderness expedition programs, with keynote speaker Steve Townes, founder, president and CEO of Ranger Aerospace. The event will be held at Myers Park Country Club in Charlotte.

Piedmont Land Conservancy to hold benefit concert

Piedmont Land Conservancy will present a LandJam benefit bluegrass concert on October 25 at Carolina Theatre in Greensboro.

United Arts Council names board members

United Arts Council of Raleigh and Wake County named seven new board members, including Jack Alphin, Alphin Real Estate; Helga Leftwich, law firm Hutchison; Sheree Crumbley, Wells Fargo Advisors; Kate Day, Cisco; Clay Martin, law firm Wyrick Robbins Yates & Ponton; Caroline Pendleton, Bank of America Merrill Lynch; Karen Sinclair, communication agency Sinclair & Co.

ArtQuest at Greenhill receives grants

ArtQuest at Greenhill has been awarded a grant from Target Corporation, plus a grant from the Junior League of Greensboro, to develop special “Traveling Trunks” filled with North Carolina art works that support themes taught in the Common Core curriculum and provide arts to at-risk youth at Cone Elementary School in Greensboro.

Hickory Church of Christ wins charity contest

Hickory Church of Christ was the national winner of cash and prizes in a contest run by Kraft Cheese and recycler TerraCycle. The church recycled 9,000 cheese wrappers in June and July, the most in the contest, winning a $2,500 donation it will use for its food pantry, $2,500 to hold a “barbecue bash” on September 6, and other prizes.

Heart Association partners with Woods of Terror

The American Heart Association in the Triad will benefit from a partnership with Woods of Terror, which will host its inaugural 5K Zombie Mud Run on September 14 on its 30-acre site at 5601 North Church Street in Greensboro.

Working to break the cycle of child illiteracy

By Todd Cohen

[Note: This was written for Triangle Community Foundation. I am working with the Foundation as senior communications adviser.]

RALEIGH N.C. — In fourth-grade classrooms across North Carolina, 84 percent of African-American students, 80 percent of Hispanic students and 81 percent of students eligible for free or reduced-price lunch scored below the reading level considered proficient for their grade, according to a 2011 study.

And what begins as childhood struggle can become a lifetime of disconnection and despair.

A study in Wake County in 2008 found that most 9th and 10th graders involved in the court system were reading on a first grade or second grade level.

“These kids were being kicked out of school for misbehavior and other reasons, mainly because they couldn’t participate because they couldn’t read,” says Laura Walters, executive director of the Literacy Council of Wake County.

Reginald Hodges, executive director of the Durham Literacy Center, says kids often cannot read or write because of a lack of stimulation in their homes.

“There’s a cycle of illiterate parents passing on their illiteracy to their children,” he says.

A key to improving youth literacy is one-on-one tutoring that uses research-based methods and is adequately supported with ongoing training and peer networks, says Debbie McCarthy, executive director of the Augustine Literacy Project, a nonprofit in Chapel Hill that trains adults who agree to volunteer as tutors for high-risk students in five local school systems.

“Nurture and knowledge combined,” she says, “can mean the difference between prison and productivity for at-risk students.”

The problem

Children who grow up in low-income homes face a lot of obstacles in learning to read, Hodges says.

Their mothers may not have received adequate pre-natal care, causing the children to begin life in poor health, he says, or the parents may be working several jobs to make ends meet, and so may not be able to provide the stimulation kids need to learn how to read.

“The kids fall behind in their language abilities,” he says, and when they begin school, they already lack basic know-how that children from more prosperous homes may have, such as being able to identify colors or know right from left.

“They tend to fall behind in the early grades and they get frustrated,” he says.

“By third grade, most communities can determine who are the kids who are going to drop of school and get into trouble,” he says, “and authorities can use the third grade rates to project how many jail cells are going to be needed.”

A landmark study in 1995 by Betty Hart and Todd Risley that looked at the vocabulary of three-year-olds, found that children in “welfare-recipient” families hear 616 words an hour, on average, compared to 1,251 words an hour for children in “working class” families, and 2,153 words an hour for children in “professional” families.

By age four, children in welfare-recipient families could have heard 32 million fewer words than a classmate from a professional family, said the study, Meaningful Differences in the Everyday Experience of Young American Children.

“That child coming into school is dealing with a 32 million-word deficit,” McCarthy says, “and it’s extremely difficult to make that up.”

McCarthy says kids who can’t read can end up homeless, jobless and in jail or the emergency room.

Keeping kids out of trouble

Growing out of a conversation initiated by the chief court counselor for the Wake County Juvenile Court System in 2008, the Literacy Council of Wake County studied the literacy of children involved in the court system and found that the inability to read was a widespread problem for those kids.

So with initial funding of $36,000 from Wake County, the Council launched the Juvenile Literacy Center, which serves children ages six to 16, assigning them to a volunteer tutor who works with them twice a week for an hour to 90 minutes each session.

The tutoring continues for at least six months, and typically for 10 months to a year, and serves 140 kids a year, on average.

Over 75 percent of children in the program have improved, as measured by their literacy skills, behavior, self-esteem, interpersonal skills and lack of repeat involvement with the courts.

Walters says those kids will have a better chance to “participate fully in society,” get a good job and stay out of trouble.

According to data from 2000, the most recent year for which data are available, she says, 17 percent of adults in Wake County were considered illiterate, meaning they could read only at a third-grade level or lower.

“The Literacy Council is committed to working with these children so they don’t become one of those adults,” Walters says.

Training volunteer tutors

Launched in 1994 as an all-volunteer effort at Holy Family Episcopal Church in Chapel Hill, the Augustine Literacy Project has trained over 800 tutors who have tutored thousand of low-income students reading below their grade level.

The Project, operating with an annual budget of $160,000 and a staff of one person working full-time and two people working part-time, provides 70 hours of free training for people who agree to provide at least 60 free one-on-one lessons to struggling low-income students in their school or after-school program.

Tutors are trained using the Orton-Gillingham methodology, which was developed in the 1920s to reach individuals who struggled to read because of dyslexia, and is “research-based, structured, systematic, multi-sensory and phonics-based,” McCarthy says.

The Project serves children in kindergarten through 12th grade, mainly in elementary school, in the school systems for Chapel Hill-Carrboro and Chatham, Durham, Orange and Wake counties.

The Projects trains 85 to 90 tutors a year, and its tutors in the school year just starting will be working with over 400 students in 124 schools and after-school programs in the Triangle.

The tutoring typically takes place at schools because that makes it easier for kids whose parents or caregivers lack transportation, McCarthy says.

Students tutored through the program have improved in a broad range of measures of literacy skills, she says.

They improved their spelling by 1.2 grade levels, for example, and 88 percent of students moved from being frustrated in their fluency and comprehension to reading passages at the level at which they had been instructed.

The one-on-one tutoring is critical, McCarthy says.

“There’s a bond that develops as you come together and work hard over a long period of time toward a common goal,” she says.

Also key are the research-based method, and the ongoing support the tutors receive.

The Project’s program also has been replicated in 11 other communities, most of them in North Carolina, that have trained over 100 tutors who last year served students in over 100 schools and after-school programs.

And McCarthy and another tutor trained by the Augustine Literacy Project teach classes, respectively, at Durham Academy and Trinity School, both in Durham, where seniors learn to be tutors and then tutor students at Forest View Elementary School and Hope Valley Elementary School, both in Durham.

“Augustine tutors can help children struggling with reading, either because of poverty, or having English as a second language, or a learning disability,” McCarthy says. “We are trying to help as many children learn to read as possible.”

N.C. State loses second fundraising leader in two months

By Todd Cohen

RALEIGH, N.C. — Nevin E. Kessler, vice chancellor for university advancement at N.C. State University since 2007, is leaving to become president of the Rutgers University Foundation and executive vice president for development and alumni relations at Rutgers.

Kessler, who also has served as president of the N.C. State University Foundation and begins his new job October 14, is the second top advancement executive in two months to quit at N.C. State, which in recent years has been preparing to launch a comprehensive fundraising campaign that is expected to begin its public phase in two years with a projected goal of $1.5 billion.

John Taylor, a pioneer in the field of advancement services, stepped down in July after five years as associate vice chancellor for advancement services at N.C. State to return full-time to his consulting practice, Durham-based Advancement Services Concepts & Solutions, supporting the advancement services profession.

At N.C. State, the office of advancement services handles and helps coordinate alumni and donor records, donor relations, prospect management, prospect research and information services for the entire university.

In January, Kessler named Laurie Reinhardt-Plotnik associate vice chancellor for university development and vice president for development of the N.C. State University Foundation.

Reinhardt-Plotnik, who began work in March, had been associate vice president for development at Rutgers, which is in the midst of a $1 billion campaign.

She succeeded Ken Sigmon, who stepped down in January 2012 as associate vice chancellor for university development at N.C. State to become vice president of development at the Oklahoma State University Foundation.

After Sigmon’s departure, Steve Watt, executive director of gift planning at N.C. State, served as interim associate vice chancellor for development.

Jewish ‘next gen’ major donors want impact

Despite research showing that new generations of Jews are less involved than previous generations in formal religious practice, Jewish “next gen” donors continue to fund Jewish organizations, and they identify religious and faith-based organization as the second most common area of their giving, a new report says.

Driving those donors in their giving are inherited values they often learn from their parents and grandparents, says the report, Next Gen Donors: The Future of Jewish Giving, from 21/61 and the Dorothy A. Johnson Center for Philanthropy.

Jewish next gen donors seek a balance between honoring and respecting their family legacy, while looking for ways to make an impact, says the report, which draws on research from another report, Next Gen Donors: Respecting Legacy, Revolutionizing Philanthropy, that the two groups released in February, and on dozens of statements from Jewish next gen donors.

Jewish next gen donors say they are not as involved in their families’ giving as they would like to be, and want a more active role.

Many say they are frustrated by the lack of formal engagement in their own families, and that they look elsewhere for meaningful philanthropic engagement and experience.

Like most next gen donors, the report says, Jewish next gen donors are looking for new and innovative ways to maximize the impact of their giving, and are exploring more hands-on experiences and shifting to more peer-oriented giving.

“Many Jewish organizations and Jewish families are reevaluating how to engage the emerging generation of Jewish donors who will carry the legacy of Jewish family giving into the future,” Michael Moody, Frey Foundation Chair for Family Philanthropy at the Dorothy A. Johnson Center for Philanthropy at Grand Valley State University, says in a statement.

Todd Cohen

Charlotte insurance industry supports one charity at a time

By Todd Cohen

CHARLOTTE, N.C. — Charlotte is home to 10,000 employees associated with the insurance industry, and a local nonprofit is trying to tap the time, money and expertise of that workforce to support local charities.

Formed in 2011, Community Matters has enlisted 60 member companies and last year donated $200,000 and over 10,200 volunteer hours to Safe Alliance, formerly United Family Services, a nonprofit that serves people struggling with domestic and sexual violence, child abuse and emotional trauma.

“It’s just been huge in helping us deal with challenges,” says Phil Kline, president and CEO of Safe Alliance and himself a 28-year veteran of the Charlotte-based U.S. insurance operation of Royal & Sun Alliance that was acquired in 2007 by Arrowpoint Capital.

Community Matters initially aimed to raise $10,000 to support a capital campaign at Safe Alliance for a new 80-bed shelter for women and children to replace a 29-bed facility.

But enthusiastic response to that effort led Community Matters to take on Safe Alliance as its sole project for 2012, says Tom Lott, a founder and board member of Community Matters and director of sales and marketing at AmWINS Group.

It expanded its fundraising goal to $100,000, a goal it eventually doubled, and also agreed to provide volunteer hours.

Community Matters, an all-volunteer organization, also agreed to continue its support for Safe Alliance this year.

Insurance industry employees, as well as their friends and families, have served meals at the shelter. They have put down mulch on the grounds, and provided landscaping. They have cleaned rooms in the shelter. And they have provided career counseling for residents of the shelter, helping them write resumes and prepare for job interviews.

On each of two occasions, when the shelter needed diapers and laundry detergent, respectively, Community Matters distributed an email alert to its members, who contributed the supplies the shelter needed the same day the alert was distributed.

“Every bit as important as the financial support is the incredible support from volunteers,” says Kline.

The assistance has been doubly important, he says, because the the shelter now is handling 115 to 120 women and children a day through the addition of trundle beds for smaller children, and sleeper sofas in most living areas.

To help raise money, Community Matters held a fundraising dinner at The Club at Longview last November that netted over $66,000, and a dodgeball tournament this past April at Sports Connection that drew over 500 participants and raised just over $56,000.

And during the summer, each of its member companies holds its own fundraising campaign.

At AmWINS Group, for example, employs can wear jeans or flip-flops on Fridays by donating $2 to Safe Alliance, Lott says.

Community Matters this year also launched a “100 days of meals” campaign, providing volunteers to prepare, donate and serve dinner at the shelter on 100 days.

Community Matters volunteers already have served half those meals, and the total likely will save Safe Alliance $25,000, Kline says.

Fundraising events this year included a “Knight Out with the Charlotte Knights” on August 17 at Knights Stadium and will include a cocktail party September 17 at City Tavern at SouthPark mall; and a celebration dinner November 4 at The Club at Longview, when Community Matters will announce the charity it will support in 2014.

Community Matters also is launching a teen program for children of its members’ employees.

“People in the insurance industry,” Lott says, “are here because they care about helping people in need.”

Nonprofit news roundup, 08.23.13

Belk Foundation gives $2.4 million, tightens education focus

The Belk Foundation in Charlotte awarded over $2.4 million in grants in the past year to improve education, and has sharpened its education funding to focus on strengthening teachers and school leaders, and ensuring that students perform at or above grade level by third grade.

The Foundation, with over $50 million in assets on May 31, 2013, gave over half its grants in the last year to benefit Charlotte-area students.

Under its revised strategy, the Foundation will invest in results-driven schools and nonprofits, mainly in Atlanta, Birmingham and Charlotte, and also will consider state initiatives in Georgia, Alabama and North Carolina.

Funding will support effort to recruit, develop and retain teachers and leaders in the public schools, and to enable students in kindergarten through third grade perform at or above grade level in core subjects, with emphasis on closing the achievement gap between low-income students and their more affluent peers.

Groups that meet criteria outline on the Foundation’s website at belkfoundation.org may submit a funding inquiry, and the Foundation will invite selected groups to proceed through the grant process.

Triad United Ways mull regional event to celebrate biggest donors

The United Way affiliates in Greensboro, High Point and Winston-Salem are talking to one another about co-hosting a regional event to recognize donors who give $10,000 or more to their annual fundraising campaigns.

The event would be in addition to separate events that United Way of Greater Greensboro, United Way of Greater High Point and United Way of Forsyth County would continue to hold for donors at that level, known as Tocqueville donors.

Staff and volunteer leaders from all three United Ways have met three times in the last three months to talk about the plans, and plan a fourth meeting soon.

Tocqueville donors typically are critical to annual fundraising campaigns at United Way.

At United Way of Greater High Point, which raised over $4.7 million last year, for example, 60 donors gave at that level, accounting for nearly 15 percent of the total raised.

United Way of North Carolina for years has considered the possibility of a statewide event to recognize Tocqueville donors but not yet moved forward with it, so the United Ways in the Triad decided to try to develop a regional event that also could serve as model for a broader statewide effort, Smith says.

“We’re all interested in it,” he says. “We feel a significant number of our Tocqueville donors will be interested in attending.”

As the Triad has grown, he says, companies increasingly are attracting employees and executives from throughout the region, and many of them live in one community and work in another.

Wherever they live or work, donors throughout the region would want to celebrate the work of United Way with their peers, Smith says.

Making the event happen will require finding a sponsor, a venue and a well-known speaker, he says.

“I’m not sure it will happen in the 2013 campaign season,” Smith says, “but it could happen in a year or two.”

Levisy to head John Avery Boys & Girls Club

Jerome I. Levisy, CEO of Boys & Girls Clubs of North Central North Carolina in Henderson, has been named chief professional officer at John Avery Boys & Girls Club in Durham, effective September 1, 2013.

Reep new executive director at A Carying Place

Allen Reep, former vice president for development at the Food Bank of Eastern and Central North Carolina, and former director of development at the Healing Place of Wake County, has been named executive director of The Carying Place in Cary.

The Carying Place, a 20-year-old agency, provides housing and support to homeless families and families in transition.

Kenan Institute for the Arts names executive director

Corey Madden, founding artistic director of L’Atelier Arts in Los Angeles, has been named executive director of the Thomas S. Kenan Institute for the Arts at the University of North Carolina School of the Arts in Winston-Salem. An alumna of the School of Drama at the School of the Arts, Madden also was the director of artist programs for the Pasadena Arts Council.

Slade named director of Women’s Fund of Winston-Salem

Sabrina H. Slade, director of development and communications for Horizons Residential Care Center in Rural Hall, has been named director of the Women’s Fund of Winston-Salem. She will serve as the primary liaison between The Winston-Salem Foundation and The Fund, which includes over 800 women.

UNC-Chapel Hill extends athletics sponsorship deal with Wells Fargo

The University of North Carolina at Chapel Hill has extended its sponsorship agreement with Wells Fargo, which will continue as a sponsor and the exclusive financial services partner of Carolina Athletics.

Through the sponsorship, Wells Fargo will provide two post-graduate scholarships a year to support UNC athletes who are pursuing an advanced degree, starting this year and continuing for the next five years.

Wells Fargo also will collaborate with the athletic department to deliver financial education to student athletes through the Baddour Carolina Leadership Academy.

Community Foundation of Western North Carolina gives $35,000

The Community Foundation of Western North Carolina approved two grants totaling $35,000 to support master planning for the WNC Farmers Market and a regional effort to match landless farmers with farmland in Western North Carolina at Southern Appalachian Highlands Conservancy.

The Southwestern Commission received $25,000 to complete a master plan for the WNC Farmers Market.  The funding will partially match a $50,000 grant by the Appalachian Regional Commission currently under review.

The Conservancy received $10,000 for operating expenses for a recently funded Farmland Access Service coordinator who will link landless farmers to farmland in Western North Carolina.

AgriVenture, a joint undertaking by the AdvantageWest Economic Development Group and Land-of-Sky Regional Council, has committed to paying three years for the salary of the part-time staff member. The Foundation’s funds will purchase basic office equipment and cover expenses including regional travel to visit similar programs in other states.

Realtor Foundation of the Triangle teams with The Healing Place

The Healing Place of Wake County, a recovery facility in Raleigh for homeless people with alcohol and other drug addictions, has broken ground on a community garden, thanks to support from the new Realtor Foundation of the Triangle.

The Foundation, the philanthropic arm of the Cary-based Raleigh Regional Association of Realtors, paid Carolina Tilley Asher Landscape Design and Mary Hendrika Landscape Design to design the garden, and also covered associated costs.

And volunteers from the Association will work with residents at The Healing Place to build the garden, located in organization’s courtyard.

The garden will grow produce and spices The Healing Place will use in its kitchen that serves 500 meals a day, as well as flowers, says Barrett Joyner, development director at The Healing Place.

The project is the first major initiative of the Foundation.

Guilford Coalition on Adolescent Pregnancy Prevention changes name

The Guilford Coalition on Adolescent Pregnancy Prevention, founded in 1981, has changed its name to Partners for Healthy Youth. The agency aims to improve teen health outcomes by focusing on access to healthcare, comprehensive health education, family engagement, and positive youth development.

Duke Medicine gets $1.3 million from Raleigh couple

Charles and Daneen Stiefel of Raleigh have given $1.3 million to support research at Duke Medicine that focuses on a group of diseases that compromise the immune system and increase the risk of infectious diseases and lymphoma.

Charles Stiefel was chairman and CEO of Stiefel Laboratories, a family-owned specialty dermatology company founded in 1847 that was the world’s largest privately held pharmaceutical company specializing in dermatological products before it was sold to GlaxoSmithKline in 2009 for $3.6 billion.

Daneen Stiefel worked as a psychiatric social worker, child protective caseworker, elementary school teacher, travel agent, meeting planner and, most recently, as vice president of travel, meetings and conventions at Stiefel Laboratories.

Animal rescue groups get $3,200

Shops of Baileywick, a retail boutique in Raleigh, donated over $3,200 to animal rescue groups SAFE Haven for Cats and Neuse River Golden Retriever Rescue.

Hope Lodge gets $100,000 through Wyndham Championship

Wishes by Wyndham, the official charity of the Wyndham Championship, held at Sedgefield Country Club in Greensboro on August 15-18, gave $10,000 to the American Cancer Society, Hope Lodge, in Greenville.

Victory Junction supported by Alignment Simple Solutions

Alabama-based Alignment Simple Solutions has selected Victory Junction, a camp in Randleman for children with chronic medical conditions and serious illnesses, as the partner of choice for future philanthropic efforts. The company will kick off its commitment by donating 5 percent of all sales generated in September.

Former staffer joins Central N.C. Chapter of MS Society

Paige Dalton, a former member of the staff of the Central North Carolina Chapter of the National Multiple Sclerosis Society in the 1990s, has rejoined the Greensboro-based chapter as programs and services coordinator. Dalton, who most recently was customer service representative at TDArx worked at the Chapter from 1992 to 1997 as programs and services director. Her new job will be to establish connections and community resources for persons living with MS.

Boomers at top in charitable giving

Baby Boomers, the generation born from 1946 to 1964, account for 43 percent of charitable giving in the U.S., more than that of any other generation, and will dominate charitable giving for the foreseeable future, a new study says.

Seventy-two percent of Boomers, or 51 million donors ages 49 to 67 in 2013, give to charity, supporting 4.5 charities on average and making an annual gift that averages $1,212, says the study, Next Generation of American Giving.

The study, commissioned by Blackbaud and based on an online survey of 1,014 U.S. donors conducted by Edge Research, also found that while most Americans give, overall giving remains flat.

Eighty-eight percent of “Matures,” or those age 68 or older this year, and 60 percent of “Gen X” and “Gen Y”, or those age 33 to 48, and 18 to 32, respectively, give to charity, the study says.

But 59 percent of donors say the amount they give, and 70 percent of donors say the number of charities they give to, will remain the same in the future.

Nearly 60 percent of Gen Y identified the ability to directly see the impact of their donation as a critical part of their decision process, the survey says, a concern that declines with each older generation, the survey says.

The biggest share of donors across all generations supports social service charities, houses of worship, and health organizations, the survey says.

Gen Y is least likely to support local social services, it says, while Gen X and Gen Y are more likely to support children’s charities; Boomers and Matures are more likely to support veterans’ causes; Gen Y is less likely to support environmental causes; and Gen X and Gen Y are more likely to support human rights and international causes.

Nearly half of Boomers and Matures but only 36 of Gen X and 25 percent of Gen Y believe monetary donations make the biggest difference.

Online giving continues to grow in importance and prominence, with 42 percent of Boomers reporting they give online as their primary method and 40 percent preferring to give through direct mail.

“For the first time, we are seeing a different generation emerge as the torchbearer of giving,” Dennis McCarthy, vice president of strategy for Target Analytics, a division of Blackbaud, says in a statement. “This really signals a strong shift is needed in the way nonprofits think about supporter engagement.”

— Todd Cohen