Greensboro arts drive meets goal

GREENSBORO, N.C. — United Arts Council of Greater Greensboro raised $1.1 million in contributions and grants to its annual arts fund campaign that ended June 30, meeting its goal, and received donated goods and services during the year worth another $101,500.

The Council also awarded grants totaling $120,000 to 13 organizations, kicking off its 2012-13 arts funding year.

Chaired by Frank LoNano, owner of LoNano Financial, the campaign received contributions from over 1,400 individuals, companies and foundations, using those funds to support grants to nearly 60 arts groups, projects, artists and schools.

Helping to power the campaign was a seven percent increase in corporate giving, including a big increase from Lorillard Tobacco, a special campaign challenge from VF Corporation in addition to its annual gift, and big new or increased support from BB&T, Wells Fargo Bank and other financial institutions.

Overall, new or increased gifts to the campaign totaled $188,000.

United Arts Council also reported the Half-Century Fund it launched this year with the help of long-time supporter Betty Cone has raised $84,297. The fund is designed to help the Council with community arts leadership and project planning, to provide a grant-making cash reserve fund for the arts fund, and to serve as an emergency capital reserve fund to assist arts organizations with emergency capital needs as a result of catastrophic circumstances.

The Council also says that, the crowd-sourcing website it launched in May to address changing trends in fundraising toward online giving, has raised over $23,000 for more than 20 projects, four of which have achieved full funding.

Todd Cohen

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