By Todd Cohen
HIGH POINT, N.C. — United Way of Greater High Point raised $4,626,000 in its 2011 campaign, an all-time high that exceeded its $4.45 million goal and the $4.4 million it raised in 2010.
Chaired by Greg York, president of Vann York Automotive, the campaign also exceeded the $4.5 million it raised in 2007, its previous peak, before the economy collapsed in 2008.
And it marked the fourth time in the last five years that United Way posted what it believes is the biggest increase, or smallest decline, among the biggest United Ways in North Carolina.
United Way says its $45 average giving per capita is the second highest among local United Ways in North Carolina, trailing only Forsyth County’s $61 average giving per capita.
And it believes it is the only United Way in the state raising $2 million a year or more that not only has exceeded its fundraising totals from before the recession but that also has set an all-time record high.
Helping to fuel the campaign were 66 donors giving $10,000 or more each, for a total of over $790,000, up from 64 donors at that level last year who gave a total of nearly $769,000.
And Old Dominion Freight Lines contributed $331,000, an increase of over $50,000 from the total it gave a year earlier.
The company was the first organization in over two decades that has donated over $300,000 to United Way of Greater High Point.
Bobby Smith, president of United Way, says the success of the campaign reflects the effort the organization makes “segmenting our donor markets and then developing individualized marketing strategies for each of those different markets.”